Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while…
In Brazil, the retail volume declines experienced by air treatment products since 2020 are starting to ease, with some formats recording positive growth in 2023. However, there is still declining demand for window air conditioners, dehumidifiers and…