Bulgaria

Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…

Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…

In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…

Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…

100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…