Bulgaria

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Bulgaria continues to rank among the top third countries globally in the Index of Economic Freedom, supported by a low tax burden and good fiscal health. Bulgaria remains an attractive investment destination, recording a considerably increasing…

In 2022, Alcoholic drinks in Bulgaria were mainly influenced by a 16.9% inflation rate, the Ukraine war, supply problems, high transport costs and delivery delays. All this led to a considerable rise in unit prices and stock problems among…

In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…

In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…

RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to…

In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…