Cameroon

The Cameroonian yoghurt market is overwhelmingly controlled by local entities, capturing more than 90% of the market share, while imported brands struggle to secure even a small fraction of the market. These local companies maintain their success due…

The Yaoundé in Cameroon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…

Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties,…

Imported brands continue to lead wine in Cameroon. According to the Foreign Trade data 2021 made public by the National Institute of Statistics (INS) in December 2022, Cameroon spent XAF48.3 billion to import wines and spirits in 2021. Moreover,…

Values sales continued to be low for weight management and wellbeing, but there was healthy growth. Obesity is a growing issue in Cameroon and this supported value and volume growth. Also, culturally, curvier women were traditionally perceived as…

With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…

Traditional grocery retailers still dominate grocery shopping in Cameroon, but they are coming under increased pressure from the growing number of modern grocery retail outlets, which have a strong appeal for middle- and high-income local consumers.…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent…