Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, mass beauty and personal care in Canada witnessed robust growth fuelled by a consumer focus on self-care, health, and wellbeing. In the face of stress induced by the lingering effects of the pandemic and economic turbulence stemming from…
Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…
Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…
Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living,…
Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening…