Carlsberg A/S in Beer

Company Profile

About This Report

Aug 2019

Ranked third in beer globally, Carlsberg operates in three core regions - Eastern Europe, Asia Pacific and Western Europe. Expansion in the emerging markets of Asia Pacific is a strategic focus for the company. Carlsberg is also working to shift its offer upmarket to better align with prevailing demand trends in mature markets such as the UK. However, competition at the higher end of beer is intensifying, as leading international brewers increasingly prioritise value generation.

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Carlsberg A/S in Beer

Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the RTDs/High-Strength Premixes market and the global economy.

Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carlsberg A/S provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our RTDs/High-Strength Premixes research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the report

Scope
Executive summary

State of Play

Global beer: top companies at a glance
Key markets drag down performance
Company overview
Little growth from M&A in recent years, but there is activity in craft
Exposure to future growth: standard lager leads the way
Company evolution: geographic shifts and digital engagement

Competitive Positioning

Acquisitions play a key role in top 10 brewers’ recent development
Rising premium competition in the search for value growth
Company footprint crosses beer categories in key markets
First beer growth in a decade in Russia
Premiumisation efforts drive value share growth in China
Strong growth forecasts in Southeast Asia hold potential for Carlsberg
Local speciality brands hold appeal
Flagship brand struggles to compete at the global level

Category Focus

A flexible approach to growth is crucial in Asia Pacific
Premium lagers plays a leading role for Carlsberg
High hopes for low alcohol beer
Somersby benefits from broad geographic spread
Heineken maintains its global cider lead
Relatively well placed in key cider growth regions

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)