Ranked third in beer globally, Carlsberg operates in three core regions - Eastern Europe, Asia Pacific and Western Europe. Expansion in the emerging markets of Asia Pacific is a strategic focus for the company. Carlsberg is also working to shift its offer upmarket to better align with prevailing demand trends in mature markets such as the UK. However, competition at the higher end of beer is intensifying, as leading international brewers increasingly prioritise value generation.
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Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the RTDs/High-Strength Premixes market and the global economy.
Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S.
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