Chile

Overall demand for vacuum cleaners is rising in 2023 following the previous year’s substantial declines. Heightened hygiene routines and the hub as a home mean that Chileans continue to pay greater attention to the cleanliness of their homes, and are…

After experiencing a strong decline in 2022, as a result of the waning impact of government subsidies to support the local economy during the pandemic, which helped drive up sales of small cooking appliances the previous year, category demand in…

After registering two consecutive years of double-digit volume growth during the pandemic, retail volume and value sales of refrigeration appliances in Chile notably declined in 2022, as local consumers changed their purchasing habits. Without access…

Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…