Chile

In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…

Following a strong uptake for air treatment products during the first two years of the pandemic as Chileans spent considerable time at home, retail volume sales started to marginally fall in 2022, with even stronger declines in 2023. This performance…

Airline operators have been severely impacted by the pandemic, leading to the collapse of some airlines and the restructuring of others. As the world moves towards normalcy, there is a slow recovery for airlines, albeit with a different cost…

Alcoholic drinks in Chile witnessed opposing trends in 2022. The first half of the year saw a continuation of 2021 trends, with part of the excessive liquidity injected into the local economy supporting further demand as consumers continued to spend…

In 2023, acetaminophen continues to lead sales of analgesics in Chile, whilst also experiencing the highest growth rate in the category. This growth has remained steady since the onset of the pandemic, where acetaminophen became the preferred choice…

Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…

Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the…

Despite consolidation of value share among five leading players, including Multitiendas Corona SA and Zara Chile SA, apparel and footwear specialists in Chile remained dominated in outlet terms by independent players in 2023. These operators serve…

As a high number of big-ticket purchases were made during the pandemic years, appliances and electronics specialists in Chile experienced a marginal drop in value sales in 2023. This scenario encouraged many leading players to aggressively adopt…

In 2023, away-from-home tissue and hygiene in Chile recorded a loss of momentum compared to the significant results of 2022, with single-digit value growth. 2022’s double-digit growth was due to the low comparable base, considering that 2021 was…

In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…

The decision that parents have to make on whether to feed their babies milk formula or breast milk is a never-ending debate in Chile. During the pandemic, consumers spent a significant amount of time at home due to restrictions and the home-seclusion…

The ongoing war in Ukraine continues to impact bread production in Chile, as part of challenges felt on a wider scale. As Russia is one of the world's largest wheat exporters, disruptions to its wheat production and supply chain resulting from the…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to…

In the current context, there are significant changes in the profile of tourists, with two dimensions standing out in their interaction with travel agents. Consumers have shown a preference for making their purchases through intermediaries such as…

Bottled water has emerged as one of the top-performing categories in 2023. Even in the face of challenging conditions in 2022, it demonstrated impressive resilience. In 2023, bottled water continues its upward trajectory by capitalising on…

Inflation and reduced at-home consumption occasions are influencing retail volume sales of breakfast cereals in Chile, shaping the category’s dynamics in profound ways. Inflation is severely impacting the production costs of breakfast cereals.…

Chile continues to lead the region and maintain a significant global stance in the Index of Economic Freedom ranking due to its stable macroeconomic environment, strong financial sector, high higher education attainment rates, and well-established…

Since the vaccination process against COVID-19 began in Chile and the impact of the pandemic started to wane, the home-cooking dynamic that emerged in 2020, when local consumers were forced to spend considerable time at home, has notably lost…

In Chile, the historical hindrances of higher prices, limited accessibility, and inadequate information have impeded the widespread embrace of specialist coffee shops. Despite recent shifts, where specialist coffee shops and roasteries have gained…

The cannabis culture in Chile is at an intermediate stage of development compared to other countries in Latin America. Since decriminalisation of cannabis for medicinal use in 2016, Chile has witnessed an explosion in “grow shops” and home growing to…

Off-trade demand for carbonates in Chile is improving in 2023. Following an abnormal year in 2021 and a more normalised performance in 2022, the category is experiencing a rise in volumes in 2023. Like most categories in 2022 and 2023, carbonates has…

In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…

Raw milk is a fundamental ingredient in cheese production, and when the cost of this ingredient increases, producers face numerous challenges that can lead to significant setbacks. There are several reasons that link the increasing cost of raw milk…

Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This…

Antofagasta and Iquique emerge as Chile's most economically dynamic cities, with Antofagasta displaying the greatest promise for future economic expansion. Nevertheless, Chilean cities will face persistent challenges. In the short term, these…

Steady population expansion in Chile up to 2040 will be influenced by natural increase and after 2030, positive net migration. Ageing will be a key theme as older groups surge, transforming consumer trends. Chile will remain one of the most urbanised…

Chileans remain the most avid chocolate consumers in the region. In terms of both volume and value, Chile leads the ranking in per capita chocolate consumption in LATAM (more than doubling the average). 2023 continues to be influenced by…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

Probably the biggest development in the Chilean tobacco industry in 2022 was the explosive increase in sales of illicit products. According to a study carried out by British American Tobacco (BAT) and the MIDE Centre from the Catholic University of…

Like cigars, cigarillos is a niche category in Chile. These are considered speciality products, available only to a small segment of the population, despite the high smoking prevalence in Chile. As such, until 2021, sales of cigarillos were below a…

While not as demanded as tea, but constantly growing, coffee in Chile has developed from an instant drink to warm up and wake up, to an enjoyable hot beverage, with local consumers increasingly able to distinguish quality, and thus, become more…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Chile covers production and consumption trends in agricultural commodities, energy…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

After seeing exceptional growth during the pandemic, when consumers had to adapt to life indoors and needed to have the proper IT set-up both for their home office and studying from home, computers and peripherals saw a significant decline in the…

As Chilean families see an increase in their incomes and new products emerge in competing categories, concentrates, often regarded as a budget-friendly option, are generally losing popularity. Powder concentrates, the primary format in the category,…

Consumer appliances in Chile is witnessing a normalisation of demand in 2023 following several years of fluctuating growth rates. The first two years of the pandemic resulted in a surge in sales for many categories due to prolonged home seclusion.…

Historically, when a consumer applied for a bank loan, the commitment was typically honoured until the debt was fully repaid because the process of making a change was costly and time-consuming. In 2020, Chile introduced the Financial Portability Law…

In 2022, most pandemic restrictions were lifted, and a strong negative impact was seen on volume sales of consumer electronics in Chile, with decline set to continue in 2023, although at a slower rate. These declines have been caused by a fall in…

In Chile and across Latin America, the security concern has taken centre stage, impacting many businesses nationwide, especially within consumer foodservice. A notable challenge that key players in this industry face is closely tied to the dynamics…

In 2023, the economic landscape has been marked by inflation, high interest rates, and increased unemployment. As a result, individual budgets have contracted, forcing consumers to focus on essential spending. Nevertheless, post-pandemic, there has…

Consumer health in Chile experienced a notable slowdown in value growth in 2022 compared to the previous year's performance. In 2021, the pandemic-induced liquidity in the local market and the shift towards preventive habits among consumers drove…

Chile's economy faces challenges as bank credit declined in 2022, the most negative annual variation in 30 years. The economic slowdown stems from a gradual adjustment to previous macroeconomic imbalances, with range projections of -0.5%-0.25% in…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.