China

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…