China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,325
Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

USD 1,325
Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

USD 1,325
Country Report

Apparel and Footwear Specialists in China

Mar 2024

After a year of significant decline in 2022 due to pandemic restrictions, in 2023 apparel and footwear specialists continued to see a slight fall in current value sales in China, despite the lifting of restrictions. With the end of the pandemic,…

USD 1,195
Country Report

Appliances and Electronics Specialists in China

Mar 2024

In 2023, sales of consumer appliances and consumer electronics saw solid growth in China, thanks to the end of the pandemic, and the “Old for new”, and “Subsidies for green and energy-saving household appliances” policies. However, despite this, and…

USD 1,195
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