The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Off-trade volume sales of sports drinks are set to continue to rise in 2022. However, the ingredients in sports drinks are increasingly highly scrutinised by Chinese consumers, who require more transparency when it comes to sports drinks. Therefore,…
In 2022, soft drinks is set to witness a slight slowing of its off-trade current value and volume growth rates compared with the previous year. A significant impact has been seen from China’s domestic pandemic regulations in this year, which have…
In 2022, consumers have become more concerned with the sugar content in RTD tea rather than its refreshing function. Therefore, although regular still RTD tea is expected to see an off-trade volume decline, reduced sugar still RTD tea is anticipated…
In 2022, RTD coffee is set to maintain single-digit growth in off-trade volume terms, which is only a slightly lower rate of increase compared with the previous year. Coffee consumption constantly upgrades as consumers become more demanding and seek…
The overall juice category has been volatile in 2022, with off-trade volume and current value sales set to see slight declines for another year. The main factor causing the lower consumption of juice is the increasing consumption of healthy drinks,…