The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth…
In 2022, traditional toys and games in China was unable to continue the growth momentum seen in 2021, and instead registered a significant decrease in overall current value sales. This can be attributed to a couple of interrelated factors. First and…
Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…