China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in China

Jun 2024

In 2024, sweet biscuits, snack bars and fruit snacks in China is expected to maintain the trend from the previous year and witness steady minimal growth in retail current value terms. This is mainly due to the overall economic slowdown in China, and…

USD 1,195
Country Report

Sugar Confectionery in China

Jun 2024

Afte a year of decline in 2022 during the pandemic restrictions, sugar confectionery in China returned to retail current value growth in 2023, and this trend is set to be maintained in 2024. With increasing consumer health consciousness…

USD 1,195
Country Report

Snacks in China

Jun 2024

As consumers’ lives gradually returned to normal in 2023, retail current value sales of snacks experienced a return to growth. However, in 2024, the growth rate for snacks in China is set to slow slightly, becoming almost static, due to the impact of…

USD 2,450
Country Report

Savoury Snacks in China

Jun 2024

Savoury snacks in China is set to see a slowdown in retail current value growth in 2024, even though the growth rate in 2023 was already minimal. Overall economic slowdown in China and increasing uncertainty about the future have driven consumers…

USD 1,195
Country Report

Ice Cream in China

Jun 2024

After experiencing rapid growth in 2021 and 2022, retail current value sales of ice cream in China saw a significant decline in 2023. Several factors contributed to this downturn. Compared with 2022, there were fewer days with high temperatures,…

USD 990
Country Report

Gum in China

Jun 2024

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

USD 1,195
Country Report

Chocolate Confectionery in China

Jun 2024

Chocolate confectionery in China saw solid retail current value growth in 2023, and this trend is expected to be maintained in 2024. Beyond the traditional formats, chocolate confectionery continues to evolve in terms of textures and tastes. First,…

USD 1,195
Country Report

Wine in China

Jun 2024

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

USD 1,195
Country Report

Spirits in China

Jun 2024

Spirits in China showed different trends in total volume and total current value terms in 2023. Total volume sales declined both off-trade and on-trade, primarily due to the continued decrease in sales of Chinese spirits. Although the lifting of…

USD 1,195
Country Report

Rtds in China

Jun 2024

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

USD 1,195
Country Report

Cider/Perry in China

Jun 2024

In 2023, cider/perry in China maintained high growth rates, with total volume and current value growth rates in the double digits. Particularly high growth was seen in the on-trade channel, with growth rates exceeding 20%. The strong growth of…

USD 1,195
Country Report

Beer in China

Jun 2024

In 2023, beer in China saw a slight rebound in total volume sales compared with 2022, mainly driven by the easing of pandemic restrictions and a return to growth in on-trade sales. However, total volume sales were still short of the 2019 figure in…

USD 1,195
Country Report

Alcoholic Drinks in China

Jun 2024

Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade…

USD 2,450
Country Report

Tobacco in China

Jun 2024

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in China

Jun 2024

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in China

Jun 2024

Compared with cigarettes, cigars is still a niche category in China, with a relatively low penetration rate. This is primarily because the compact and convenient nature of cigarettes aligns better with consumers’ busy lifestyles and work rhythms.…

USD 1,195
Country Report

Cigarettes in China

Jun 2024

In 2023, retail volume sales of cigarettes in China maintained negligible growth. Cigarettes in China is strictly regulated by The State Tobacco Monopoly Administration (STMA). In recent years, cigarette production remained relatively stable. With…

USD 1,195
Country Report

Sunglasses in China

May 2024

Sunglasses in China is anticipated to continue growing in current value terms in 2024, albeit under the influence of market conditions, and it is not expected that sales will return to the level seen in 2021. Nevertheless, there are positive…

USD 990
Country Report

Spectacles in China

May 2024

Following a rebound in 2023, which saw strong double-digit current value growth, spectacles in China is set to return to high single-digit growth in 2024, indicating a return to a more stable growth trajectory. In terms of category performances,…

USD 990
Country Report

Eyewear in China

May 2024

In the post-pandemic era, while the impact of COVID-19 is gradually waning, the slowdown in China’s macroeconomic environment is influencing the overall consumer landscape. Overall eyewear in China is therefore set to see a slower but solid…

USD 1,210
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