Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
British American Tobacco is a highly successful global tobacco company, holding leading positions in cigarette, vapour, HTP and oral nicotine categories. The tobacco industry is under scrutiny from public health and sustainability officials and in…
Retail volume sales and current value growth of cigarettes slowed down in Algeria in 2022 compared with the previous year of the review period, even though the Algerian government has not actively engaged in anti-smoking campaigns or expanded access…
In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…
Asia Pacific continues to be the largest cigarette market in the world. The region’s cigarette consumption experienced a decline caused by the impact of COVID-19 leaving consumers to reduce their consumption of cigarettes or shift to illegal trade.…
Demand for cigarettes in Australia continued to decline in 2023. The country has one of the lowest smoking rates in the OECD, with just 10% of people over the age of 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence…
In 2023, the retail value sales of cigarettes in Austria continued their downward trajectory, dropping below pre-COVID-19 volume sales levels of 2019. During the pandemic, cigarette consumption had seen a temporary boost due to increased consumption…
There was some volume growth of cigarettes in Azerbaijan in 2023. While the government has imposed policies to reduced prevalence, including increasing excise taxes, banning advertising and imposing restriction on smoking in public places, smoking…
Retail volume sales of cigarettes continued to decline in 2022. This was partly due to progressive increases in excise duties, which affected the affordability of traditional tobacco products. Consequently, some consumers opted to travel to…
In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…
Smoking prevalence in Bosnia and Herzegovina has continued to decline throughout the review period, a trend that persisted into 2023, exerting a downward pressure on cigarette consumption. This decline is attributed to a growing number of…
In 2022, cigarettes in Brazil observed a sustained shift in consumer preference, as economy cigarettes gained share from mid-priced cigarettes. This change can be attributed to growing price sensitivity amongst consumers, and their perception of…
Cigarette consumption in Bulgaria recorded a marginal decline in 2023. The switch to alternative products among younger adults, such as heated tobacco products and single use cigarettes, has become very popular over the last year. Millennials and Gen…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
In 2023, Canada saw a significant decline in the production of traditional cigarettes, with January marking the third lowest monthly production on record. This decrease in production capacity in the tobacco manufacturing industry marks part of the…
Probably the biggest development in the Chilean tobacco industry in 2022 was the explosive increase in sales of illicit products. According to a study carried out by British American Tobacco (BAT) and the MIDE Centre from the Catholic University of…
Cigarettes are subject to strict regulations in China, and there is stable supply, setting it apart from other consumer goods. In 2022, cigarettes demonstrated stable retail current value growth in China, which was largely attributed to effective…
In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…
High inflation impinged on Costa Rican household budgets in 2022, prompting more consumers to trade down to cheaper cigarette brands. Often, the more economical options are illegal cigarettes that come from India and South Korea via the Colón Free…
Despite continuously rising prices, cigarettes in Croatia saw a further increase in retail volume sales in 2023, albeit a moderate upturn and significantly slower than in 2021 and 2022. Croatia is one of the rare EU markets that is seemingly showing…
Retail volumes sales of cigarettes in Denmark continued to see a double-digit decline in 2023. This performance fits with a general downward trajectory in the smoking prevalence for cigarettes in the market, as taxation, health and wellness trends…
Retail volume sales of cigarettes continued to decline in the Dominican Republic during 2022 as the long-term trend away from cigarettes and towards alternative tobacco products continued to develop. In addition, smoking prevalence is still falling…
Smoking prevalence continues to decline in Eastern Europe, with retail volume sales of cigarettes also falling. Some consumers continue to try and cut down on their smoking or quit altogether for health reasons, brought into even greater focus by…
Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…
During 2022, the prices for cigarettes rose multiple times throughout the year, across all brands, with prices recording a growth between EGP4 and EGP6 during the year. The continuous rising costs associated with production, logistics, and…
In 2022, the cigarettes category saw the continuation of the trend seen throughout the review period and registered a decline in volume sales. This trend is due to the rise in consumer health consciousness and the fall in the number of smokers. It…
Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…
Cigarettes saw volume sales decline in France in 2023. Legal sales of cigarettes were forced to take another backseat in 2023. Having seen no tax increase in 2022 (the immediate post-pandemic period), taxes rose again in 2023, which resulted in a…
There was a temporary issue with supplies of cigarettes in 2022. Cigarettes are mainly imported from Ukraine, but with war breaking out in Ukraine in 2022, supply lines were severely disrupted. As a result, other trade routes had to be found quickly,…
During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…
Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…
Smoking prevalence continues to decline in Guatemala as more consumers quit entirely or migrate to smokeless tobacco alternatives. Fiscal pressure on cigarettes remains high driving up the retail price per pack, which is too costly for many…
In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…
Returning to offices, lifting bans on social gatherings and events, and reunions with friends boosted smoking occasions. Thus, cigarette market rebounded from the 2021 low level. Although the pandemic has highlighted the importance of maintaining…
With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…
On 1 January 2022, the Indonesian government through the Finance Ministry announced an increase in the excise tax on cigarettes as part of efforts to curb consumption, especially among the country’s children and young consumers. The average increase…
Cigarette sales in Ireland registered significant volume declines in 2022, as a result of a return to pre-pandemic levels of international travel, which saw cross-border and duty-free sales increase once more. This trend, which has been seen across…
The tobacco industry in Israel has seen consistent price increases over the review period. In 2022, the price of a cigarette package increased by NIS1, and there was an additional NIS1 increase in January 2023.
Cigarettes saw a slightly stronger volume decline in 2022 than witnessed in 2021, as the era of the COVID-19 pandemic has come to an end and consumers have returned to their out-of-home lifestyles. This decline is to be expected, as the circumstances…
In 2022, cigarettes continued to record a decline in retail volume sales. However, the decline was the smallest in recent years, thanks to the end of tax increases. The government conducted a reform of the tobacco tax scheme from 2018 to 2022, to…
In 2022, there was a significant fall in volume sales. Authorities in Kazakhstan have been implementing tough anti-tobacco policies and these are bearing fruit, with smoking prevalence falling in 2022. A further rise in excise duty was another…
There is a high level of illegal trade/counterfeit tobacco products in Kenya, especially cigarettes. These products manage to enter the country through porous borders and continuously pose a challenge to local manufacturers while damaging the overall…
Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…
Retail volume sales of cigarettes generated positive growth during 2022, despite the declines seen in smoking prevalence in the country over the course of the year. The main reason for this seemingly anomalous situation is the significant decline…
Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…
Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2022. The main reason for this trend was derived from high inflation, which drove high living costs and informed expenditure on cigarettes. Many…
Since the pandemic, an increasing number of Mexicans have become more aware of health and self-care, encouraging them to take greater interest in leading healthier lifestyles, improving their diets, exercising more frequently, and aspiring to have…
After an increase in the Internal Consumption Tax (TIC) on tobacco in January 2021, there was a rise in April 2021 and further increase in January 2023, building on the increase from 2020. This had a particularly pronounced effect on volume sales of…
Smoking prevalence in New Zealand has continued to experience a steady decline in recent years. This can be attributed to various factors, such as increasing health awareness, significant unit price increases driven by annual tax hikes, and strict…
Retail volume sales of cigarettes in Nigeria declined marginally in 2022. This was mainly because steep increases in unit prices gave many smokers a greater incentive to quit or cut down, particularly as high inflation eroded purchasing power and…
Cigarettes continued to decline in volume terms in 2022 as a result of the trend of waning smoking prevalence. The generational shift has contributed to enhancing the influence of the increasingly prominent health and wellness trend, which is driving…