Coca-Cola Co, The in Soft Drinks

Company Profile

About This Report

Nov 2019

The Coca-Cola Company is the largest producer and brand owner in global soft drinks. This global company profile explores the presence of Coca-Cola within world soft drinks in 2019 and the company’s growth strategy over the next five-years.

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Coca-Cola Co, The in Soft Drinks

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Asian Speciality Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Asian Speciality Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Executive summary

State of Play

Top companies at a glance
The Coca-Cola Company’s global footprint
Coca-Cola’s global bottling system
Company overview
Category momentum propels growth over 2016-2019 for Coca-Cola
The three pronged Costa Coffee expansion plan
Sustainability and sugar reduction are top priorities
Coca-Cola forms Global Ventures, with a focus on M&A

Exposure to Future Growth

Clear lead in carbonates categories, with opportunities in still drinks
Coca-Cola is expected to remain the leading player in global soft drinks

Competitive Positioning

Coca-Cola adopts a three part approach to portfolio management
Coca-Cola’s strong advantage in Latin America, Asia and Western Europe
Key categories and markets
Key brands


Coca-Cola Zero Sugar a top performing brand in 2019
Creative, flavour-forward innovation using the Coca-Cola trademark
A focus on zero sugar alternatives, but regular cola finds room for growth
African and Southeast Asian markets are vital to the cola category

Bottled Water

Coca-Cola builds its brand portfolio in the high growth water category
Packaging innovation and premium options add to the water portfolio
The company seeks out added-value opportunities in packaged water
Changing attitudes to health boost Coca-Cola’s water prospects

Juice and RTD Tea

Minute Maid leads, with strong growth for Innocent and Del Valle brands
Recent product innovations in juice from Coca-Cola brands
Healthier attributes bolster the 100% juice category in Western Europe
Del Valle and Maaza juice brands show continued promise
RTD tea portfolio led by Ayataka in Japan and Fuze Tea in Europe
Four key growth brands in tea for Coca-Cola globally

RTD Coffee, Sports Drinks and Energy Drinks

Powerade remains the perennial number two in global sports drinks
The US dominates Coca-Cola’s future opportunities in RTD coffee
Coca-Cola Energy triggers a dispute with energy drinks partner Monster

Key Findings

Key findings


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