Coca-Cola Co, The in Soft Drinks

February 2023

Coca-Cola remains the clear leader in a global soft drinks market that continues to see off-trade growth as well as an on-trade recovery in the wake of the pandemic. While health trends increasingly shape the industry, Coca-Cola remains at the forefront of soft drinks as it continues to build on its “Total Beverage Company” vision, focussing on 200 master brands as it looks to remain abreast of the latest trends as well as keeping loyal consumers supplied with its ever-popular legacy products.

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This report comes in PPT.


Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Coca-Cola remains the clear leader in global soft drinks
Carbonates continues to dominate Coca-Cola’s sales
US remains the main market for Coca-Cola
Bodyarmor acquisition adds new sales, but market momentum the main growth driver
Coca-Cola’s global bottling system
On-trade sales continuing to recover
Coca-Cola launches new 13.2-ounce (all rPET) bottle size
Coca-Cola bottlers: Developing a technology to capture CO2 and convert it into sugar
Latin America will continue to offer fertile ground for Coca-Cola carbonates sales
Energy drinks player Monster expected to move up the rankings
Coca-Cola’s World Without Waste policy is driving the company’s sustainability goals
The soft drinks industry is moving the needle on sugar, led by low/zero alternatives
Coca-Cola Creations tapping into the digital world to target Gen Z consumers
Red Bull seeing strong growth in the post-pandemic period
After PepsiCo, private label has the next biggest overlap with Coca-Cola
Coca-Cola the global leader in carbonates, bottled water, juice and RTD tea
Despite expansion in other categories, Coca-Cola’s biggest brands are still in carbonates
Refillable bottles part of Coca-Cola’s pathway to meeting its “green” goals
New Compact Freestyle drinks dispenser
Blurring category lines as Coca-Cola taps into the hard seltzer trend
Coca-Cola seeing strong growth in Latin America, its biggest carbonates market
Reduced-sugar carbonates popular in the UK
Major sales growth expected in Latin America
Coca-Cola recording strong growth in Latin America
Benedictino brand’s success boosts the share held by carbonated bottled water in Argentina
US remains a key market for Coca-Cola’s bottled water sales
Coca-Cola launches new Smartwater+ range
Coca-Cola a strong market leader in global juice
Juice drinks dominate in many Asian markets, 100% juice in Western Europe
Emerging markets expected to offer strong growth prospects for Coca-Cola
Hajime’s Yakan no Mugicha helps propel Coca-Cola into top spot in Japanese RTD tea
Leão’s success in carbonated RTD tea and kombucha helps break still RTD tea’s stranglehold
Japan, the biggest market, will offer Coca-Cola its greatest gains
Coca-Cola phases out Honest Tea
North America dominates Coca-Cola’s sports drinks sales
Reduced-sugar products still have a limited share of sports drinks sales
Growth expected in the US despite rising prices
Coca-Cola eying top sport in sports drinks with its Bodyarmor brand
Key Findings
Projected company sales: FAQs
Projected company sales: FAQs

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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