Coca-Cola Co, The in Soft Drinks

January 2022

Coca-Cola remains the leader in global soft drinks through a combined strategy of organic growth and acquisitions in developed and emerging markets. The company continues its “total beverage company” vision by focusing on 200 master brands, enabling it to start offsetting the negative impact of the global pandemic in 2020. It is expected the company will continue to invest in high-growth, high-value functional categories to secure future growth and address evolving consumer needs.

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Overview:

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary
Coca-Cola remains the clear global soft drinks leader
The Coca-Cola Company’s global footprint
Coca-Cola’s global bottling system
Carbonates remains Coca-Cola’s biggest category around the world
PepsiCo and Red Bull challenge the company’s market share over the 2018-2021 period
Impact of COVID-19 on The Coca-Cola Company (1)
Impact of COVID-19 on The Coca-Cola Company (2)
Coca-Cola innovates with alternative sustainable packaging
Coca-Cola’s World Without Waste vision in three pillars
Coca-Cola takes part in the wider soft drinks consolidation process
Coca-Cola has acquired five beverage companies since 2018
Coca-Cola’s on-trade sales show signs of recovery in 2021
Emerging markets are set to lead the company’s off-trade sales of carbonates
Coca-Cola is projected to remain the global market leader by 2024
Beyond soft drinks, the company taps into the hard seltzer trend
Whilst Coca-Cola remains leader, competitors take away market share between 2018-2021
Competitor overlap: PepsiCo and private label are the biggest challengers
Key categories and markets
Key brands
Middle East and Africa records biggest historical growth in carbonates sales
Zero sugar variants record strong growth within carbonates
Projected carbonates sales
Coca-Cola continues to innovate in its carbonates range
Bottled water benefits from the global health and wellness trend
The US is the biggest bottled water market for Coca-Cola
India is projected to see the third biggest growth in bottled water for Coca-Cola over 2021-2024
Sustainability and functionality drive the innovation pipeline forward
Latin America posts the second highest growth in juice over the review period
Minute Maid takes the lead in driving growth across most markets
Innocent is set to continue to drive growth in the UK market
Asia Pacific remains the biggest RTD tea market for Coca-Cola
Coca-Cola innovates in RTD tea through sustainable packaging, ingredients and sugar reduction
Costa Coffee benefits from millennials’ appetite for RTD Coffee in the UK
North America remains the biggest regional sports drinks market for Coca-Cola
Monster Energy gains in popularity in leading markets due to its strong innovation pipeline
Coca-Cola invests in its energy-boosting drinks range
Executive summary
Projected Company Sales: FAQs
Projected Company Sales: FAQs

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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