Colombia

Apparel and footwear specialists experienced another successful year in 2023, with moderate current value growth as consumers resumed their pre-pandemic lifestyles. The approaches to apparel and footwear, which feature strongly in consumers’…

In 2023, appliances and electronics specialists in Colombia were impacted by economic uncertainty and the consequent reduced consumer demand for large appliances and electronics, such as refrigerators, smartphones, and laptops. Also, the Ministry of…

In 2023, value growth of convenience retailers in Colombia was supported by increasingly busy lifestyles, forcing consumers to shop little and often and increasingly buy breakfast and lunch to-go. Convenience retailers have shown agility and…

In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…

Double-digit growth was seen in discounters in Colombia in 2023, reflecting a change in the consumption habits of local consumers who are looking for more affordable options in a time of economic uncertainty and budget constraints. Discounters have…