Colombia

As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…

Air treatment products in Colombia witnesses robust double-digit growth, primarily attributed to the soaring demand for cooling fans. This surge is driven by hotter weather conditions in 2023 due to the El Niño phenomenon, prompting consumers to seek…

The suspension of operations by Viva Air and Ultra Air at the outset of 2023 had a substantial impact on the decline in domestic passenger numbers within the country. These two airlines ceased their operations in Colombia due to their outstanding…

Volume sales of alcoholic drinks continued to exhibit robust growth in 2022, with the fastest pace observed in the on-trade channel, as the strong desire to socialize gathered momentum. After suffering some supply issues in the previous year, beer…

Glass bottles continued to dominate alcoholic drinks packaging unit volumes in Columbia in 2022. However, brick liquid cartons again saw strong growth in alcoholic drinks packaging in 2022, which can be attributed to a few reasons. Firstly, brick…

After the spike in demand for systemic analgesics in the period, 2020 to 2021, driven by COVID-19 and then by the need to relieve reactions to vaccination, in 2022 demand tended to stabilise. However, adult acetaminophen and combination analgesics…

The use of local materials is of utmost importance in Colombian accessories as it fosters a sense of cultural identity and pride. Utilising materials that are indigenous to the region celebrates the country's rich heritage and craftsmanship. By…

The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities.…

Apparel and footwear specialists experienced another successful year in 2023, with moderate current value growth as consumers resumed their pre-pandemic lifestyles. The approaches to apparel and footwear, which feature strongly in consumers’…

In 2023, appliances and electronics specialists in Colombia were impacted by economic uncertainty and the consequent reduced consumer demand for large appliances and electronics, such as refrigerators, smartphones, and laptops. Also, the Ministry of…

In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…

Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…

Baby food continues to see a decline in retail volume sales in 2023, although it is less severe than in previous years. The main cause of the downward trend can be traced to the downturn in the number of births in Colombia, which has declined by 8%,…

The ongoing decline in milk formula unit volumes in Colombian baby food packaging was attributed to a growing preference for breastfeeding, encouraged by healthcare professionals and educational campaigns, which is reducing the demand for milk…

Inflation in Colombia reached its peak in 2022 and, although it significantly decelerated in the first half of 2023, records continue to show high inflation rates. Food prices, particularly those of baked goods, were no exception to this trend. The…

The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…

Beauty and personal care experienced strong total current value growth in Colombia in 2023, partly driven by soaring inflation (9.28% in 2023 according to the DANE - The National Administrative Department of Statistics), which resulted in strong…

Although squeezable plastic tubes remains the dominant pack type for toothpaste, folding cartons were eating into this pack type’s share over the review period. This could be attributed to two main reasons: customer perception and sustainability.…

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

Bleach is a very mature category in Colombia, reaching more than 95% of households. Disinfection has become less relevant in 2023, as the threat of COVID-19 subsided. However, retail volume sales of bleach are still above pre-pandemic levels as the…

The Bogota in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The year 2023 proved to be challenging for intermediaries within the travel industry, largely due to the bankruptcy of Viva Air and Ultra Air at the onset of the year. These events imposed significant economic and financial difficulties on travel…

The exceptionally warm weather in 2023, coupled with the El Nino phenomenon intensifying and tap water quality issues, led to a surge in bottled water consumption. This category, one of the few within soft drinks to experience notable growth in both…

In 2023, hot cereals, muesli, and granola, as product areas, have recorded the most robust sales performance. Hot cereals, primarily oats, along with muesli and granola, have benefited from their healthier attributes when compared to other breakfast…

In 2022, Colombia showed progress in terms of business freedom and financial regulations, and has been attracting FDI, with flexible business regulations for foreign investors. The country’s judicial effectiveness ranking has improved slightly, while…

Colombia is facing potential shortages in butter, as a large proportion of milk production is used to produce cheese, yogurt and drinking milk. Dairy producers have struggled to meet demand amid a shortage in milk, especially during the first…

In spite of continuing rising prices in 2023, cafés/bars registered an increase in constant value sales and there was also further opening of new outlets. However, profit margins were under strain, as costs also continued to rise. These rising costs,…

The Cali in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Colombia, historically linked with drug trafficking, has undergone a noteworthy transformation by actively cultivating a well-regulated cannabis industry. The legalisation of medical cannabis, the establishment of a legal framework for licensed…

Soft drinks producers have faced mounting challenges due to rising input costs and supply chain disruptions, including soaring energy prices, bottlenecks in the supply chain, and escalating prices of primary packaging materials. Despite experiencing…

Cat food in Colombia is seeing slowed growth in 2024, though still outpaced dog food in terms of both volume and current value sales due to the smaller size of the market and the increasing popularity of cat ownership. Still, category growth in 2024…

Soft cheese is witnessing the strongest increase in current value sales in 2023, with retail price inflation largely responsible for the growth. Since the end of 2022, price increases have also been exacerbated by a reduction in supplies of soft…

Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new…

Chocolate confectionery in Colombia is undergoing a revival, exhibiting encouraging signs of both retail value and volume growth in 2023. Nonetheless, progress is set to be relatively subdued - a result of persisting consumer habits of staying…

Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2022, and was also the only one to contract in volume terms. There is no real tradition of cider/perry consumption in the country and so the category…

In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…

Volume sales of cigars have been growing at steady rates in Colombia since the COVID-pandemic, with further double-digit volume growth witnessed in 2023. Smoking cigars is not a cultural tradition in Colombia, with most cigars imported from Cuba and…

One of the significant impacts of the pandemic was the shift towards the consumption of high-quality coffee within domestic settings. This trend has endured beyond the 2020 lockdowns, with fresh ground coffee showcasing dynamic retail volume growth…

Bogota is expected to maintain its position as Colombia’s most populous city and top consumer market in 2027. The capital boasts robust internet connectivity and economic stability, making it attractive to businesses. However, high inflation in Santa…

Population growth in Colombia in 2021-2040 will be driven by positive rates of natural change. Ageing will accelerate, causing the population structure to become more top heavy, which will impact consumer trends and put more pressure on state…

Colombia's 2022 population growth is set to reverse between 2023 and 2040 due to negative net migration. Generation Z, the largest generation, seeks digital-native experiences. Colombians prioritise living in the present, embracing innovation, and…

In 2023, colour cosmetics recorded double-digit current value growth for the second year in a row in Colombia. Retail current value sales increased across all product categories, demonstrating how important make-up is to Colombian women and their…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Colombia covers production and consumption trends in agricultural commodities, energy…

Although the contraction seen in desktops and peripherals is modest in 2023, the factors that led to the decline in 2022 are still present. These are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of…

Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…

Demand for confectionery packaging recorded a sharp decline in 2020. Although consumers were spending more time at home due to COVID-19 and eating more snacks there, there was a reduction in impulse purchasing and on-the-go consumption among…

Consumer appliances in Colombia encountered moderate growth in 2023, marking the lowest volume growth in the past six years. Major appliances suffered a decline in volume sales, impacted by multiple factors, including reduced purchasing power among…

In the early months of 2023, a challenging macroeconomic climate, coupled with low consumer confidence, high interest rates to curb demand and soaring inflation, as well as political uncertainty, resulted in a marked deceleration in the issuance of…

2022 into 2023 has been difficult for consumer electronics in Colombia, with a contraction in both volume and current value sales. Internal and external factors influenced shrinkage in many categories. Among the most significant was the fact that,…