Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
High inflation continues to drive lower income consumers towards price promotions in 2023, with trading down to cheaper options and private labels also a common trend. Brand loyalty is generally quite weak in sweet biscuits, snack bars and fruit…
Children who were not able to celebrate their birthday with friends in 2020 and 2021, due to the COVID-19 pandemic, returned to full party celebrations in 2022 and 2023. Sugar confectionery is frequently purchased for children´s birthday parties…
Increased socialising and the return to post-pandemic habits is supporting the snacks category in 2023. Although inflation continues to cut into discretionary incomes and consumers remain price sensitive, most consumers have become accustomed to…
With inflation remaining high in 2023, brand loyalty remains weak among most lower income consumers, who normally purchase the cheapest option available when it comes to salty snacks. Price-competition is therefore stronger in the mass segment, as…
As pre-pandemic life resumes in Costa Rica, consumers are enjoying being outside and socializing once again, especially in Costa Rica´s warm climate. Retail volume sales in ice cream parlours continues to recover in 2023, although this trend is…