Costa Rica

Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…

RTD coffee products saw notable unit price increases over the review period, due in large part to the steep price movements of coffee in 2022. Given the relatively small size of RTD coffee in Costa Rica, the higher unit prices associated with these…

Other hot drinks has witnessed only slight unit price increases in recent years, which has resulted in stable volume and value growth in the category. Sales in the on-trade channel continue to recover from the pandemic, aided by the return of…

The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…

Inflation has taken its toll on hot drinks in Costa Rica, striking the coffee category especially hard in 2022. Conditions were exacerbated by the swift and unexpected appreciation of the colon vis-à-vis the dollar, which created a set of challenging…

As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…

Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…

In 2023, coffee prices began to normalise in the country, with much slower inflation taking hold from July 2023. Consequently, most consumers began to return to previous consumption patterns, creating a favourable impact on retail volume growth in…

Carbonates saw a surprisingly strong sales performance over the review period, in both the off- and on-trade channels, with volume growth remaining positive for the second consecutive year. Consumers have continued to purchase carbonates as unit…

Bottled water was fortunate not see the high unit price increases experienced by other soft drinks categories in recent years, leading to steady consumer demand and robust growth in volume terms. Both the off- and on-trade channels enjoyed growth in…

Inflation continues to impact consumer shopping habits in 2023, with consumers seeking out low prices and private label in the staple foods category, as they look to make grocery budgets stretch further. The government has implemented aggressive…

Tariffs on imported rice were reduced by 33% in 2023 leading to a significant rise in imports. In six months, imports of rice pellets (unpeeled rice that is processed) grew by 477%. The main importing companies are Inter-Global (Walmart's logistics…

Convenience stores continue to grow their portfolio of processed meat, seafood, and alternatives to meat in 2023. Convenience store chains like Fresh Market offer both imported and local products, with imported brands bringing innovative options to…

Retail volume sales of processed fruit and vegetables enjoyed a strong increase in retail volume sales in 2023, compared to the previous year. While fresh produce offers its own benefits, frozen fruits and vegetables are a preferred choice for many…

Kids' cereals have long been a popular choice among parents, as they offer a convenient and enjoyable breakfast option for their children. In 2023, innovation from established brands is driving consumer interest, such as General Mill’s Trix Bunnies…

After the strong price rises seen in 2022, consumers have welcomed the lower prices emerging in bread during 2023. The reduction in value added tax (IVA) in February 2023 and the improvement in global wheat supply has enabled retailers to reduce…

Honey is expected to register the highest current value growth, Consumers perceive honey as a healthy option as it is a natural product which is rich in minerals, vitamins and trace elements and as such honey continues to perform well. That being…

The variety of formats and brands available for pasta sauces has increased over the past few years, with newer options including Kern’s 435g jars, Naturas 430g jars, Great Value and Rao’s 680g jars; Sabemas stand-up pouches; Del Monte and Contadina…

Meals and soups is expected to register both current value and volume growth in 2023. With society fully opened up post pandemic, and consumers leading busy lives, they appreciate the convenience of meals and coups, with ready meals in particular…

Both constant and current values are expected to fall, as edible oil prices see a gradual fall in 2023, from the highs of the previous year, that were mainly caused by shortages caused by the war in Ukraine. Not surprisingly, volume sales are…