Coty ranks highly in its key categories of colour cosmetics and fragrances, but faces intense competition from the rise of indie brands. The COVID-19 pandemic will also bring further obstacles for Coty’s portfolio, due to its discretionary nature and heavy reliance on the US. While Coty is making efforts to tap into trends such as clean and sustainable beauty, it must continue with rapid product and geographic diversification to maintain its position among the leading beauty players.
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Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.
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