Coty Inc in Beauty and Personal Care

October 2020

Coty ranks highly in its key categories of colour cosmetics and fragrances, but faces intense competition from the rise of indie brands. The COVID-19 pandemic will also bring further obstacles for Coty’s portfolio, due to its discretionary nature and heavy reliance on the US. While Coty is making efforts to tap into trends such as clean and sustainable beauty, it must continue with rapid product and geographic diversification to maintain its position among the leading beauty players.

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Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coty Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Coty Inc’s global footprint
Declines in colour cosmetics and the US hinder Coty’s overall growth
Coty sees growth from market momentum, but share declines
Consumer perceptions of top Coty Brands

Exposure to Future Growth

Impact of COVID-19 on Coty
Impact of COVID-19 on Coty
Investment in China will be crucial for Coty’s future growth
Coty must diversify its portfolio to maintain its global ranking

Competitive Positioning

Coty sees weakest performance across top 10 beauty players
L'Oréal remains Coty’s biggest competitor in terms of overlap
Coty has a strong foothold across fragrances and colour cosmetics
Coty could look to expand key brands across new geographies

Colour Cosmetics

Coty sees share in colour cosmetics fall again in 2019
Nail products see opportunity amid the pandemic
China holds the strongest prospects for Coty’s future growth
Coty updates sustainability targets for the future
Coty expands colour cosmetics portfolio with Kardashian-Jenner family
Coty prioritises speed and convenience amid the pandemic
Coty looks for new ways to tap into vegan cosmetics


Coty posts a modest performance in fragrances in 2019
Premium fragrances continue to dominate, while mass underperforms
A future focus on Asia Pacific will be crucial with the onset of COVID-19
Philosophy becomes Coty’s fastest growing fragrance brand
Coty taps into clean and sustainable fragrances with cK Everyone
Virtual launch for new Marc Jacobs fragrance

Other Categories

Coty should look to capitalise on growing demand for skin care
Philosophy gets a clean beauty makeover
Coty sells majority stake in underperforming hair care brands
Opportunity for Coty in men’s skin care and bath and shower

Key Findings

Executive summary


Projected company s ales: FAQs
Projected company s ales – FAQs
Overview of Beauty Survey
Overview of Beauty Survey: Product and brand coverage

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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