Coty Inc in Beauty and Personal Care

January 2023

Coty’s sales had a 10% upturn in 2021 after continuously declining during 2018-2020. New leadership’s turnaround strategies, including streamlining the portfolio, developing skin care, and expanding luxury colour cosmetics, already achieved initial success. Strategic initiatives on sustainability innovation, direct-to-consumer and digitalisation in its current brand repositioning also improve its competitiveness.

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This report comes in PPT.


Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coty Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Coty Inc ranks eighth globally in beauty and personal care
Western Europe and North America are Coty Inc’s top two regions for sales in 2021
Coty’s sales in most categories and countries decline over 2018-2021
Cannibalisation and portfolio divestment are the key reasons for the decline
Coty’s updated company purpose aims to bring its brand image back to trendy
Coty’s future growth to come mainly from US colour cosmetics and fragrances
Coty plans to build a strong skin care portfolio to diversify its offering (1/2)
Coty plans to build a strong skin care portfolio to diversify its offering (2/2)
Diversification of brands and categories offering is the key to maintain global ranking
R&D and digitalisation compose Coty’s future innovation strategy
Q uick strategic adjustment and market reviving bring Coty back as eighth largest player
Overlap with key competitors will become greater as Coty develops skin care business
Coty withholds strong foothold across fragrances and colour cosmetics
Coty could look to expand key colour cosmetics brands to new countries
Coty’s top fragrance brands bounce back on track in 2021 after pandemic
The US and China are the most anticipated markets for Coty’s fragrances
Coty to become industry pioneer for implementing sustainability in fragrances
North America remains Coty’s biggest colour cosmetics market
Coty aims to expand its brands’ influence across different regions
Coty to expand colour cosmetics for the licensed luxury brands
Overview of beauty and personal care: Product and brand coverage, 2021
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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