Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in its key categories. There were, however, signs of recovery in 2021 as Coty increased its portfolio of innovative and sustainable brands. It must continue with rapid product and geographic diversification to capitalise on recovery post-COVID-19.
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Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.
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