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Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover new growth opportunities. In order for Coty to maintain in its spot among the leading global beauty companies, the company should look to revive existing brands, expand geographically and diversify towards growing categories such as skin care.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Coty Inc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

State of Play

Coty ranks sixth globally in beauty and personal care

Western Europe represents Coty Inc’s largest region for sales

Fragrances and colour cosmetics remain Coty’s key categories

Growth in Coty’s sales have been driven by M&A

Consumer perceptions of top Coty Brands

Exposure to Future Growth

Portfolio expansion will help drive future company growth

Despite slowdown, colour cosmetics in the US must remain a priority

Competitive Positioning

Coty takes sixth place among top 10 beauty and personal care players

Coty’s overlap with key rivals increases following acquisition

Coty’s leadership strength is highest in nail products

Achieving solid market share proves difficult in fragmented markets

Colour Cosmetics

Growth of mass colour cosmetics slows in Coty’s two largest regions

Overreliance on mature markets will hinder Coty’s future growth

Opportunity lies in lip products and facial make-up

Coty struggles to revive colour cosmetic sales in North America

Future sales potential stands strongest in the US and China

Coty makes significant efforts to revive declining Cover Girl sales

Fragrances

Western Europe dominates Coty’s global fragrance sales

2018 performance comparatively lower than that in 2017

Coty must invest further to revamp fragrance sales in the US

Gucci, Burberry and Chloé remain Coty’s highest performing brands

Coty must adapt to meet consumer demand for unique scents

Chinese consumers demand premiumisation and personalisation

Coty ups its digital game in Latin America

Other Categories

Growth prospects remain low for Coty’s core hair care categories

Opportunity to increase Coty’s foothold in Latin American hair care

Philosophy sees growth for first time since 2015

Coty yet to tap into personalisation or clean living trends

Men’s grooming portfolio could be ripe for expansion

Key Findings

Executive summary

Appendix

Overview of Beauty Survey: Product and brand coverage

Overview of Beauty Survey

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

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Megatrends

Company Profile

Coty Inc in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Coty Inc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Coty ranks sixth globally in beauty and personal care

Western Europe represents Coty Inc’s largest region for sales

Fragrances and colour cosmetics remain Coty’s key categories

Growth in Coty’s sales have been driven by M&A

Consumer perceptions of top Coty Brands

Exposure to Future Growth

Portfolio expansion will help drive future company growth

Despite slowdown, colour cosmetics in the US must remain a priority

Competitive Positioning

Coty takes sixth place among top 10 beauty and personal care players

Coty’s overlap with key rivals increases following acquisition

Coty’s leadership strength is highest in nail products

Achieving solid market share proves difficult in fragmented markets

Colour Cosmetics

Growth of mass colour cosmetics slows in Coty’s two largest regions

Overreliance on mature markets will hinder Coty’s future growth

Opportunity lies in lip products and facial make-up

Coty struggles to revive colour cosmetic sales in North America

Future sales potential stands strongest in the US and China

Coty makes significant efforts to revive declining Cover Girl sales

Fragrances

Western Europe dominates Coty’s global fragrance sales

2018 performance comparatively lower than that in 2017

Coty must invest further to revamp fragrance sales in the US

Gucci, Burberry and Chloé remain Coty’s highest performing brands

Coty must adapt to meet consumer demand for unique scents

Chinese consumers demand premiumisation and personalisation

Coty ups its digital game in Latin America

Other Categories

Growth prospects remain low for Coty’s core hair care categories

Opportunity to increase Coty’s foothold in Latin American hair care

Philosophy sees growth for first time since 2015

Coty yet to tap into personalisation or clean living trends

Men’s grooming portfolio could be ripe for expansion

Key Findings

Executive summary

Appendix

Overview of Beauty Survey: Product and brand coverage

Overview of Beauty Survey

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

Want to find out more about this report?

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