Coty Inc in Beauty and Personal Care

December 2021

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in its key categories. There were, however, signs of recovery in 2021 as Coty increased its portfolio of innovative and sustainable brands. It must continue with rapid product and geographic diversification to capitalise on recovery post-COVID-19.

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Euromonitor International's report on Coty Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Coty Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coty Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coty Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
Coty Inc’s global footprint
Decline in colour cosmetics and dependence on US hinder Coty’s growth
Coty sees signs of recovery from market momentum, but shares declines
Consumer perceptions of top Coty Brands

Exposure to Future Growth

Impact of COVID-19 on Coty
Impact of COVID-19 on Coty
Investment in China will be crucial for Coty’s future growth
Coty must diversify its portfolio to maintain its global ranking

Competitive Positioning

Coty sees weakest performance compared to top 10 beauty players
L'Oréal remains Coty’s biggest competitor in terms of overlap
Coty has a strong foothold in fragrances and colour cosmetics
Coty could look to expand key brands across new geographies

Colour Cosmetics

Coty to revamp its colour cosmetics positioning to recover sales
Coty explores clean, skin care-powered make-up
Expanding product reach to benefit Coty’s future growth
Coty sets growth acceleration strategy
Coty’s Cover Girl launches products with a focus on skin health


Coty leads lead in fragrances despite decline in sales owing to pandemic
Premium fragrances account for the majority of Coty’s fragrance sales
A future focus on Asia Pacific will be crucial post-COVID-19
Coty focuses on establishing global prestige fragrance icons
Coty’s Gucci fragrance dives into the nostalgic trend

Other Categories

Coty to build skin care portfolio within both mass and prestige
Coty enters a licensing agreement with premium skin care brand Orveda
Coty and Kardashian-Jenner partnership in multiple categories

Key findings

Executive summary


Projected company s ales – FAQs
Projected company s ales – FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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