Croatia

Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…

Constipation remains one of the most common digestive problems amongst Croatians. For those suffering from constipation, laxatives are considered the easy, go-to solution, especially for those with reduced mobility or time constraints. Consumers are…

The COVID-19 pandemic, war in Ukraine, and rising cost of living have exacerbated mental health concerns amongst Croatian consumers. As such, they are increasingly seeking dietary supplements and vitamins that boost their mood and reduce the symptoms…

Rising consumer demand for medicated skin care products continues to boost sales of dermatologicals in 2023. The desire for well-groomed and healthy skin is extending from beauty and personal care into dermatological products, although products in…

During the last couple of years, the flu season was virtually non-existent as a result of Croatians staying at home and, when venturing out in public, wearing face masks, maintaining social distance and frequently washing their hands. This…