Croatia

Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…

Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…

Carbonates is expected to register only marginal volume growth in 2023. Carbonates are a mature product area, with little room for further growth, and added to this, the population continues to decline. Some consumers are also switching to other…

Bottled water is expected to register positive volume growth in 2023. Though tap water is of good quality in Croatia, bottled water is often purchased on-the-go, as well as by tourists. In addition, a certain cohort of consumers are switching to…