Croatia

Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…

Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a…

RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…

Value sales are still low for RTD coffee in Croatia, in what is an emerging product area. In 2023, RTD coffee is expected to register moderate volume growth, though continuing rising prices dampen volume growth to an extent, especially as many of RTD…

Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…