Croatia

The economic uncertainty in the wake of the COVID-19 pandemic and the Russian invasion of Ukraine in 2022 has made more Croatians price-sensitive. Nonetheless, added-value health and wellness trends sustain sufficient value growth and an increased…

Sugar confectionery is expected to register a slight decline in volume sales in 2023. This reflects the fact that local consumers are increasingly shunning sugar confectionery due to its high sugar content and limited nutritional value. The category…

Overall, 2023 is expected to be a positive year for snacks, with further current value and volume growth, supported by a post-pandemic return of foreign tourists in large numbers and an increase in impulse buying and on-the-go consumption. However,…

Savoury snacks is expected to register current value and volume growth in 2023. However, inflation will dampen volume growth somewhat as the war in Ukraine leads to rising energy and food prices. Players are reacting by offering discounting and price…

Ice cream is expected to record double-digit current value growth and healthy volume growth in Croatia in 2023. With society opening up fully after the lifting of COVID-19 restrictions, impulse ice cream will likely perform particularly well as local…

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

Chocolate confectionery is expected to register further current value and volume growth in 2023, with value growth higher than volume growth as inflation pushes prices up. Countlines, particularly for on-the-go formats.