Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…
In 2023, there were no sharp changes in excise tax or, therefore, product prices in tobacco in Croatia. More stable prices helped to avoid declines in retail volume sales at the end of the review period. However, the growth in retail volume sales of…
Smokeless tobacco, e-vapour products and heated tobacco in Croatia performed well overall in 2023, although chewing tobacco and moist snuff remained negligible. Both e-vapour products and heated tobacco are on an upward retail volume sales…
Cigars, cigarillos and smoking tobacco in Croatia continued to see retail volume growth in 2023. The growing interest in cigars among a wider range of consumers pushed up retail volume sales. Previously, cigars were predominantly smoked by…
Despite continuously rising prices, cigarettes in Croatia saw a further increase in retail volume sales in 2023, albeit a moderate upturn and significantly slower than in 2021 and 2022. Croatia is one of the rare EU markets that is seemingly showing…
The report examines the economic landscape of Croatia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…
Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…
Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…
The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…
During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…