Denmark

Apparel and footwear specialists saw decline in Denmark in 2023 as the impact of challenging economic conditions and the rising cost of living squeezed purchasing power and significantly dampened consumer confidence. Moreover, pure play online…

Appliances and electronics specialists continued to see declining sales in Denmark in 2023 for a number of reasons. First of all, the category had seen strong growth during the COVID-19 crisis on the back of consumers turning their attention to their…

As life returned to normal in Denmark in 2023 consumers also continued to shop more in convenience stores, with the channel benefiting from the increased level of activity from commuters and other consumers needing snacks and other items on the go.…

Direct selling continued to see declining sales in Denmark in 2023. This was partly due to consumers trying to spend less money as they felt the impact of rising interest rates and higher energy prices, but also due to the competition from other…

Discounters benefited from increased consumer budget consciousness in Denmark in 2023. Although the Danish economy as a whole was performing well in 2023, individual consumers still felt pressure from higher energy bills and interest payments. This…