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Learn moreJan 2021
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Prior to the outbreak of COVID-19, designer apparel and footwear (ready-to-wear) is an area that has been performing steadily in Germany, recording a value growth of 3% in 2019. A large proportion of demand for the category comes from domestic consumers, although sales from inbound tourists have increased.
Store closures during the two periods of lockdown in March-late April, and then again from December, resulted in a huge loss of revenues from consumers making in-store purchases. Even when stores were open, social distancing measures and ongoing COVID-19 restrictions led to foot traffic remaining limited.
For most brands, supply-chain impacts have been manageable, ensuring stores have their products available. Local productions in Germany played a major role, and at that level, disruptions were very limited and sporadic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Germany market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.