Prior to the outbreak of COVID-19, designer apparel and footwear (ready-to-wear) is an area that has been performing steadily in Germany, recording a value growth of 3% in 2019. A large proportion of demand for the category comes from domestic consumers, although sales from inbound tourists have increased.
Store closures during the two periods of lockdown in March-late April, and then again from December, resulted in a huge loss of revenues from consumers making in-store purchases. Even when stores were open, social distancing measures and ongoing COVID-19 restrictions led to foot traffic remaining limited.
For most brands, supply-chain impacts have been manageable, ensuring stores have their products available. Local productions in Germany played a major role, and at that level, disruptions were very limited and sporadic.
Recovery is not expected to be swift across the early forecast period, especially with heightened levels of COVID-19 seen in Q4 of 2020. As such, sales are expected to rise during a time when consumers will feel confident to shop in public once more.
The outcome of the COVID-19 pandemic is expected to lead to smaller brands in Germany becoming bankrupt, unable to have the financial backing to survive the low levels of sales in 2020, and the uncertain future. This is especially the case in designer apparel and footwear (ready-to-wear), a highly fragmented landscape with many smaller businesses.
E-commerce will be increasingly important for all players in the industry across the forecast period. With levels of e-commerce set to rise, brands will respond by creating more engaging online platforms, improving navigation and focus on creative ways to showcase ranges through e-commerce.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page