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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Germany

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The lack of international tourists leads to declining sales in 2020

Prior to the outbreak of COVID-19, designer apparel and footwear (ready-to-wear) is an area that has been performing steadily in Germany, recording a value growth of 3% in 2019. A large proportion of demand for the category comes from domestic consumers, although sales from inbound tourists have increased.

Store closures and consumers ongoing cautious behaviour in public, results in declining foot traffic

Store closures during the two periods of lockdown in March-late April, and then again from December, resulted in a huge loss of revenues from consumers making in-store purchases. Even when stores were open, social distancing measures and ongoing COVID-19 restrictions led to foot traffic remaining limited.

E-commerce grows as consumers feel comfortable buying apparel and footwear online

For most brands, supply-chain impacts have been manageable, ensuring stores have their products available. Local productions in Germany played a major role, and at that level, disruptions were very limited and sporadic.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Germany?
What are the major brands in Germany?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The lack of international tourists leads to declining sales in 2020

Store closures and consumers ongoing cautious behaviour in public, results in declining foot traffic

E-commerce grows as consumers feel comfortable buying apparel and footwear online

RECOVERY AND OPPORTUNITIES

Recovery aligns to domestic consumers confidence to return to physical stores

Mergers and acquisitions are expected, as smaller players struggle to recover

Both retailers and brands focus on improving their e-commerce offerings

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The lack of international tourists leads to declining sales in 2020

Store closures and consumers ongoing cautious behaviour in public, results in declining foot traffic

E-commerce grows as consumers feel comfortable buying apparel and footwear online

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The lack of international tourists leads to declining sales in 2020

Store closures and consumers ongoing cautious behaviour in public, results in declining foot traffic

E-commerce grows as consumers feel comfortable buying apparel and footwear online

RECOVERY AND OPPORTUNITIES

Recovery aligns to domestic consumers confidence to return to physical stores

Mergers and acquisitions are expected, as smaller players struggle to recover

Both retailers and brands focus on improving their e-commerce offerings

CATEGORY DATA

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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