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About This Report
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Diageo is the world’s leading distiller. Diageo’s offer encompasses a range of categories and price points, which provides some advantages in responding to Coronavirus. However, it has still been severely affected. Continuing on-trade restrictions, economic pressures and shifting consumption patterns are changing the landscape for international alcoholic drinks players. What is the outlook for Diageo in this new environment?
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Executive summary
State of Play
Top companies at a glance
Diageo’s global footprint
Company overview
Growth decomposition
Exposure to Future Growth
Exposure to growth
Impact of COVID-19 on Diageo [1]
Impact of COVID-19 on Diageo [2]
2020 full-year results
The "new normal": at home and online
Competitive Positioning
Diageo holds a strong leading position but competition is rising
Pernod Ricard is Diageo’s main international rival
Key categories and markets
Key brands
Consumers seek comfort in familiarity
Whiskies
Whiskies leads Diageo’s spirits offer
Affordable local spirits could gain appeal
Limited growth in global whiskies compared to key rivals
Actively targeting at-home consumption through Bulleit bourbon
Black & White: the importance of an economy offer
Canadian and Irish whiskies: Crown Royal leads the way
Vodka and Gin
Diverging fortunes in vodka and gin
Smirnoff struggles with its mainstream positioning
Aviation Gin highlights premium potential
Other Spirits Categories
Rum: growing focus on higher end of the category
Tequila: an ongoing growth opportunity
Key Findings
Recommendations
Executive summary (a reminder)
Appendix
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- Pernod Ricard Groupe in Spirits | Sep 2020
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Rémy Cointreau in Alcoholic Drinks | Jun 2020
- Suntory Holdings Ltd in Alcoholic Drinks | Aug 2019
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014
Complete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- Pernod Ricard Groupe in Spirits | Sep 2020
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Rémy Cointreau in Alcoholic Drinks | Jun 2020
- Suntory Holdings Ltd in Alcoholic Drinks | Aug 2019
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014