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Company Profile

Diageo Plc in Spirits

45 pages, Oct 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Diageo remained the leading player in spirits globally in 2017, but growth was slower than for its main competitors, as stagnation for key brands in mature markets and portfolio difficulties in emerging regions continued to throw up challenges for the company. However, despite a range of risks on the horizon, opportunities abound. This profile looks at both the threats and the potential growth prospects for Diageo in an ever-evolving spirits category.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key findings

Key company facts

Spirits domination but struggling to grow as fast as main competitors

Global footprint

Diageo struggles to find growth in some of its key markets by volume

Diageo’s largest regions in spirits are Asia Pacific and North America

Strategic objectives and challenges

Launches tap into flavour and personalisation trends

Competitive Positioning

Diageo’s spirits portfolio overlaps most directly with Pernod Ricard

Increased focus on emerging markets from 2008 has proven successful

Diageo leads in spirits in all but three of its top 10 markets by volume

Diageo brands lead spirits in India, the US, UK, South Africa and Canada

Category Review

Western Europe, Diageo’s third largest region, declined over 2012-2017

Whiskies and white spirits account for a large share of Diageo’s sales

A return to value growth in India but more brand investment required

Smirnoff continues to hold back volumes in the US but value grows

Continued dominance in whiskies

Reinforced leadership in blended Scotch in 2017

Super-premium Bulleit continues to perform well in bourbon

Diageo renews focus on single malt after previously focusing on blends

Crown Royal continues to succeed in North America

Smirnoff continues to struggle in key mature markets

Diageo will need to utilise its full vodka portfolio to find growth

Broadening Captain Morgan’s geographic spread remains key

Baileys recovered in 2017 through its “adult t reat” repositioning

Diageo leads in English gin but vigilance is required

Acquisitions and investment strengthen Diageo’s position in Tequila

Recommendations

Continued focus on emerging markets is required

Appendix: Competitor Analytics

Competitor analytics tool: overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Company Profile

Diageo Plc in Spirits

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key findings

Key company facts

Spirits domination but struggling to grow as fast as main competitors

Global footprint

Diageo struggles to find growth in some of its key markets by volume

Diageo’s largest regions in spirits are Asia Pacific and North America

Strategic objectives and challenges

Launches tap into flavour and personalisation trends

Competitive Positioning

Diageo’s spirits portfolio overlaps most directly with Pernod Ricard

Increased focus on emerging markets from 2008 has proven successful

Diageo leads in spirits in all but three of its top 10 markets by volume

Diageo brands lead spirits in India, the US, UK, South Africa and Canada

Category Review

Western Europe, Diageo’s third largest region, declined over 2012-2017

Whiskies and white spirits account for a large share of Diageo’s sales

A return to value growth in India but more brand investment required

Smirnoff continues to hold back volumes in the US but value grows

Continued dominance in whiskies

Reinforced leadership in blended Scotch in 2017

Super-premium Bulleit continues to perform well in bourbon

Diageo renews focus on single malt after previously focusing on blends

Crown Royal continues to succeed in North America

Smirnoff continues to struggle in key mature markets

Diageo will need to utilise its full vodka portfolio to find growth

Broadening Captain Morgan’s geographic spread remains key

Baileys recovered in 2017 through its “adult t reat” repositioning

Diageo leads in English gin but vigilance is required

Acquisitions and investment strengthen Diageo’s position in Tequila

Recommendations

Continued focus on emerging markets is required

Appendix: Competitor Analytics

Competitor analytics tool: overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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