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Company Profile
Diageo Plc in Spirits
40 pages, May 2017
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Diageo remained the undisputed leading spirits player in 2016 with a 9.2% share of global volumes. However, its share remained static compared to 2015 as its volumes grew slightly slower than the category overall. From mature core markets such as the US to troubled emerging ones such as Turkey and Brazil, the profile looks at some the challenges it faces and how it can meet them and exploit new opportunities.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Struggling for organic growth
Diageo bounces back in H1 2017
SWOT: Diageo Plc
Strategic objectives and challenges
Competitive Positioning
Fluctuating performance for Diageo
Diageo undisputed global leader
Growing consolidation in spirits
Market Assessment
Broad geographic spread for Diageo
Diageo geographic shift through acquisition
Broad category spread as well as depth
Market and Category Assessment
Maturity hurts Diageo in the US
Problems facing Diageo with United Spirits
Diageo’s unassailable lead in a consolidating category
Well placed to capitalise on blended Scotch growth
Focus on premiumisation: Bourbon/other US whiskey
Whisky premiumisation: Greater focus on single malt Scotch
Regal Canadian growth and crafting a return to Irish
Mixed picture for Smirnoff
Growth opportunities abound for Diageo in vodka
Broadening Captain Morgan's spread enhances growth prospects
Baileys struggling for growth
Orijin - the bitter taste of success
Work to do in gin
Tequila: Value not volume key to Diageo post-Cuervo
Brand Strategy
Change in brand strategy
Operations
Diageo reorganises to enhance emerging market focus
Agreements with other companies
Producing most of its own
Mixed distribution methods
Recommendations
Major focus on emerging markets required
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Jan 2017
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Kirin Holdings Co Ltd in Beer | Nov 2015
- Pernod Ricard Groupe in Spirits | May 2017
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Jun 2017
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014
Complete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Jan 2017
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Kirin Holdings Co Ltd in Beer | Nov 2015
- Pernod Ricard Groupe in Spirits | May 2017
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Jun 2017
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014