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Company Profile
Diageo Plc in Spirits
45 pages, Oct 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Diageo remained the leading player in spirits globally in 2017, but growth was slower than for its main competitors, as stagnation for key brands in mature markets and portfolio difficulties in emerging regions continued to throw up challenges for the company. However, despite a range of risks on the horizon, opportunities abound. This profile looks at both the threats and the potential growth prospects for Diageo in an ever-evolving spirits category.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key findings
Key company facts
Spirits domination but struggling to grow as fast as main competitors
Global footprint
Diageo struggles to find growth in some of its key markets by volume
Diageo’s largest regions in spirits are Asia Pacific and North America
Strategic objectives and challenges
Launches tap into flavour and personalisation trends
Competitive Positioning
Diageo’s spirits portfolio overlaps most directly with Pernod Ricard
Increased focus on emerging markets from 2008 has proven successful
Diageo leads in spirits in all but three of its top 10 markets by volume
Diageo brands lead spirits in India, the US, UK, South Africa and Canada
Category Review
Western Europe, Diageo’s third largest region, declined over 2012-2017
Whiskies and white spirits account for a large share of Diageo’s sales
A return to value growth in India but more brand investment required
Smirnoff continues to hold back volumes in the US but value grows
Continued dominance in whiskies
Reinforced leadership in blended Scotch in 2017
Super-premium Bulleit continues to perform well in bourbon
Diageo renews focus on single malt after previously focusing on blends
Crown Royal continues to succeed in North America
Smirnoff continues to struggle in key mature markets
Diageo will need to utilise its full vodka portfolio to find growth
Broadening Captain Morgan’s geographic spread remains key
Baileys recovered in 2017 through its “adult t reat” repositioning
Diageo leads in English gin but vigilance is required
Acquisitions and investment strengthen Diageo’s position in Tequila
Recommendations
Continued focus on emerging markets is required
Appendix: Competitor Analytics
Competitor analytics tool: overview
Competitors
Market overlap
Treemap
Overlap matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014
Complete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014