As the world’s leading distiller, Diageo has a broad portfolio covering a range of categories and geographies. This breadth is one of its core strengths. The resilience of US spirits has been a notable positive story for the company amid the challenges of the COVID-19 pandemic. The rise of e-commerce, evolving consumption patterns, and emerging categories such as non-alcoholic spirits are changing the landscape. This profile seeks to analyse Diageo’s performance and identify areas of opportunity
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Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy. Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
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