Dominican Republic

In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection…

Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to…

In the years prior to the pandemic, consumers were keen to migrate towards premium fragrances in the Dominican Republic. However, with the economic effects suffered by low- and middle-income Dominicans during the pandemic and the subsequent…

In 2023, Dominicans have shifted back to pre-pandemic lifestyles, since they are eating out more frequently and taking school classes face-to-face, whilst fewer companies have maintained the remote work option. At the same time, home cooking has…

Depilatories in the Dominican Republic witnessed steady volume growth in 2023. Demographic groups with lower purchasing power have become more cautious with their purchases in recent years, with inflation taking its toll. Less essential products such…

In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other…

The tobacco market in the Dominican Republic was extremely dynamic in 2023; however, there were varying performances across the different product types. Whilst cigarettes remained the largest category, it has experienced a decline in terms of volume…

Deodorants are widely used by the population in Dominican Republic, where it is considered a necessity regardless of income group. Despite the price increases in recent years, demand has proved resilient with retail volume sales continuing to rise in…

The cigarette market in the Dominican Republic continued to decline in 2023 in volume terms due to rising health awareness, resulting in more smokers quitting and fewer new cigarette consumers. Sales have also been impacted by the shift to e-vapour…

Retail sales of oral care products showed greater dynamism in current value terms, with volume growth subsiding due to lingering high prices in the Dominican Republic. Basic oral care habits such as teeth brushing are well established among the…