Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…
As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories…
During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…
Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…
The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…
Skin care remains one of the fastest growing and most dynamic beauty and personal care categories in Bosnia and Herzegovina driven by consumer demand for mass and premium skin care products. The category continues to witness significant…
Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…
In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…
Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…
In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a…