Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing…
In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.
Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of…
In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care,…
It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales,…
In 2023, beauty and personal care in Latvia registered strong double digit current value growth for the second consecutive year. Price inflation was less severe compared to 2022 supporting a mild recovery in consumer purchasing power, although much…
In 2023, beauty and personal care in Lithuania saw positive retail value growth, driven by price inflation and a heightened demand for products following a return to socialising post-COVID-19. While inflation was present, price increases were lower…
In 2023, beauty and personal care in Serbia witnessed a notable shift driven by inflationary pressures, leading to price increases across all product areas. While value sales experienced growth primarily due to these price hikes, volume sales saw a…
In 2023, colour cosmetics recorded double-digit retail value growth in Estonia, boosted by rising inflation. Price rises led consumers to be more cautious about their spending, with many not wanting to compromise on quality regarding their colour…
Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly…