Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…
As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories…
During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…
Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…
The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…