Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…
Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted…
Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands…
In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…
Premium beauty and personal care continued to see strong current value growth in the Czech Republic in 2023, moving even further beyond pre-pandemic levels. Rising average unit prices were key to growth during the year, driven by the high rate of…