Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…
Non-alcoholic spirits increasingly found their way into the Czech market in 2022. Improving consumer awareness, a drive to try a new drinking experience as well as improving distribution helped to fuel demand. Additionally, sales were also backed by…
Consumption of wine remains robust in Bosnia and Herzegovina, with strong total volume growth in 2022. Red wine remains a firm favourite among locals as red wines are considered the best accompaniment to traditional meals in Bosnia and Herzegovina.…
Wine in Bulgaria continued to increase in volume terms in 2022, mainly due to on-trade growth. However, wine consumption through consumer foodservice remained below 2019 levels because of inflation and huge price increases. As a result, most local…
Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit…