Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2022, although growth continued to come from a small consumer base. The on-trade channel witnessed stronger volume and value growth although this was…
Cider in Slovakia has experienced a decline in volume demand due to strong competition from trendier products, particularly non-alcoholic beer and RTDs. This trend predates the pandemic and has been amplified by rising production costs and a decrease…
The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…
Large brands like Somersby, Carling and Kingswood ended their distribution of cider/perry in the Czech Republic during 2022. The parent companies decided to focus their energies on a single key brand, or on more popular alternatives to cider/perry.…
RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…