Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Growing numbers of tourists and immigrants, mostly people affected by the outbreak and course of the war in Ukraine, stimulated strong total volume sales growth for beer in 2022. The on-trade channel was the major driver of total volume sales growth…
While total volume sales of beer in Hungary continued to increase in 2022, growth was slower than in 2021 and by the end of the year they had still not reached pre-pandemic levels. Overall demand was constrained by rising prices and falling…
The beer category made a considerable recovery in 2022, with on-trade establishments fully re-opened from March 2022 as COVID-19 pandemic restrictions were relaxed. On-trade volume sales soared as consumers returned to bars and restaurants, keen to…
2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…
The year 2022 was anticipated as a return to normality after the upheavals brought on by the pandemic, marked by resumption of entertainment events, concerts, meetings and the lifting of COVID-19 restrictions in foodservice. However, Poland’s beer…
The Romanian beer market faced substantial challenges in 2022, predominantly stemming from the combination of escalating inflation, rising energy and transport costs, and the war in Ukraine. These influences considerably disrupted the supply of raw…
Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…
Total volume sales of beer recorded a decline in 2022 due to the increasing prices of beer units. With inflation in Slovakia reaching double-digit growth, it has become more challenging for consumers to afford the same quantities of non-essential…
The inflation rate increased sharply in 2022 leading to double-digit growth in beer unit prices. Nevertheless, soaring beer prices have not heavily affected demand for beer, with volume growth rates elevated compared to 2021 levels. The recovery in…