Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…
The Romanian beer market faced substantial challenges in 2022, predominantly stemming from the combination of escalating inflation, rising energy and transport costs, and the war in Ukraine. These influences considerably disrupted the supply of raw…
The year 2022 was anticipated as a return to normality after the upheavals brought on by the pandemic, marked by resumption of entertainment events, concerts, meetings and the lifting of COVID-19 restrictions in foodservice. However, Poland’s beer…
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…
In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…
Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…
Overall, the consumption of alcoholic drinks in the Czech Republic continued declining in total volume terms in 2022, with signs of this trend developing even before the pandemic, especially through the on-trade. The lifting of COVID-19 restrictions…
Alcoholic drinks has recovered to pre-pandemic sales levels in volume and value terms, with consumption rising following the abolishment of social and travel restrictions. Horeca establishments were open without any limitations in 2022 enabling…
Alcoholic drinks, as a product area, in Slovakia experienced the impact of weakened purchasing power among Slovak consumers in 2022. However, the price growth in the industry was relatively slower compared to other sectors. This can be attributed to…
As COVID-19 fears subsided in 2022 there was a strong desire among many Serbian consumers to start socialising again with this helping to stimulate on-trade volume growth with sales fully recovering after the significant decline seen during 2020.…