Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Growing consumer demand for convenient RTDs contributed to the category’s ongoing post-pandemic recovery in 2022, with sales significantly surpassing 2019 pre-COVID levels. Younger consumers in particular increasingly opt for drinks with lower…
RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to…
RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…
Large brands like Somersby, Carling and Kingswood ended their distribution of cider/perry in the Czech Republic during 2022. The parent companies decided to focus their energies on a single key brand, or on more popular alternatives to cider/perry.…
The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…