Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…
The Romanian beer market faced substantial challenges in 2022, predominantly stemming from the combination of escalating inflation, rising energy and transport costs, and the war in Ukraine. These influences considerably disrupted the supply of raw…
The year 2022 was anticipated as a return to normality after the upheavals brought on by the pandemic, marked by resumption of entertainment events, concerts, meetings and the lifting of COVID-19 restrictions in foodservice. However, Poland’s beer…
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…
In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…