Eastern Europe

Wine prices remained more resilient compared to other alcoholic drinks categories in 2022. This was thanks to a strong supply from previous years and fierce price competition from imported wine. This helped wine to stay competitive. Additionally,…

On-trade wine sales enjoyed a strong recovery in 2022, pushing overall wine volumes sales well above pre-pandemic levels. A significant recovery was seen in the Horeca channel as all COVID-19 restrictions were removed for the full year. There is a…

The grape harvest of 2022 proved to be mostly disappointing for vineyards, with extreme droughts negatively impacting overall yields. However, the warmer weather, comparable to Southern European regions, allowed wine makers to produce more speciality…

Wine saw healthy growth in total volume terms in 2022 with sales boosted by a further recovery in sales through the on-trade. With COVID-19 fears subsiding and restrictions lifted consumers started to return to their old pre-pandemic lifestyles which…

Wine in Romania witnessed a volume sales decrease in both off-trade and on-trade sectors in 2022, largely due to the reduction in purchasing power triggered by soaring inflation and the cost of living. The majority of the population found their…

Polish consumers saw a notable increase in the prices of products and services that satisfy basic needs in 2022 including food, utilities, and loan costs. This price inflation prompted a more cautious and analytical approach to discretionary…

Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit…

Wine sales declined in 2022 after couple of good years for sales in Lithuania. The pandemic was an important factor in this renaissance in 2020 and 2021 as consumers were forced to spend more time at home. This led to a trend towards buying wine to…

Wine sales demonstrated good results in 2022 once pandemic-related restrictions had eased and consumers were able to pursue a greater degree of normality in their lives. Consumers returned to on-trade establishments in larger numbers in 2022…

Growth in total volume sales of wine slowed in 2022, with the category recording weaker off- and on-trade results in this regard as compared to 2021. Demand was depressed by steep unit price hikes and falling purchasing power as inflation in Hungary…

Rising numbers of tourists, but also immigrants, mainly due to the effects of the war in Ukraine, drove the recovery in the demand for wine in 2022. The reopening in society and return to pre-Coronavirus (COVID-19) pandemic lifestyles encouraged the…

As in 2021, “other” fortified wine posted the fastest total volume growth in 2022. This performance can be explained by the lower prices of these types of products, compared with other options in wine categories. Due to the effects of galloping…

Off-trade wine, which accounts for the majority of sales in Croatia, recorded slight decline in 2022 in volume terms following a strong year in 2021 when sales recovered after the pandemic. Increased demand for more affordable brands was evident in…

Wine in Bulgaria continued to increase in volume terms in 2022, mainly due to on-trade growth. However, wine consumption through consumer foodservice remained below 2019 levels because of inflation and huge price increases. As a result, most local…

Consumption of wine remains robust in Bosnia and Herzegovina, with strong total volume growth in 2022. Red wine remains a firm favourite among locals as red wines are considered the best accompaniment to traditional meals in Bosnia and Herzegovina.…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…