Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2022, alcoholic drinks achieved moderate volume growth amidst growing inflationary pressure, rising unit prices and lower personal disposable incomes. The ongoing conflict between Russia and Ukraine further exacerbated the precarious economic…
In 2022, Alcoholic drinks in Bulgaria were mainly influenced by a 16.9% inflation rate, the Ukraine war, supply problems, high transport costs and delivery delays. All this led to a considerable rise in unit prices and stock problems among…
2022 was a tough year for alcoholic drinks in Croatia as high inflation impacted discretionary spending in the year. Fortunately, this was offset by strong growth in the on-trade channel as tourism was almost at its pre-pandemic level. Rising prices…
Beer witnessed a trend for more premium, perceived healthier and more expensive products like ale, which also benefited from the return to the on-trade channel as Coronavirus (COVID-19) restrictions were lifted. The prices of beer and other types of…
While off-trade volume sales remained higher, the on-trade channel was the major driver of total volume sales growth in beer and spirits in 2022. Growth rates were closer in on- and off-trade volume terms in wine. The stronger overall growth…
While alcoholic drinks in Hungary recorded substantially improved growth in total current value sales in 2022, this was primarily due to soaring inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and…
The Latvian economy began to recover from the COVID-19 pandemic in 2022, but witnessed further instability from the geopolitical problems caused by the war in Ukraine. Nevertheless, alcoholic drinks reaped the benefits of the eased pandemic…
Alcoholic drinks saw steady growth in total volume terms in 2022. After the turmoil seen during the pandemic, sales began to stabilise in 2022 as COVID-19 fears subsided and restrictions were eased and consumers began to return to their old…
While unit prices of most other consumer goods saw double-digit percentage growth rates, in line with inflation, the unit prices of alcoholic drinks saw more moderate growth since many of the major brands are of domestic origin and were able to limit…
Alcoholic drinks in Poland recorded a slight downtick in terms of total volume sales during 2022. Despite the considerable surge in on-trade sales, buoyed by the unrestricted operational ability of foodservice establishments post-pandemic, this…