Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Vacuum Cleaners in the Czech Republic

Dec 2023

Following a spike in sales during the outbreak of COVID-19, demand for robotic vacuum cleaners has lowered in 2023. The war in Ukraine and rising energy prices only accelerated this decline, with the product suffering from not being viewed as a…

USD 1,195
Country Report

Vacuum Cleaners in Romania

Jan 2024

Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…

USD 1,195
Country Report

Vacuum Cleaners in Poland

Jan 2024

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

USD 1,195
Country Report

Vacuum Cleaners in Hungary

Dec 2023

Cylinder vacuum cleaners remained the largest category among vacuum cleaners in 2023. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many using them sparingly when wanting to do a complete and thorough cleaning of…

USD 1,195
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Strategy Briefing

Technology or Sustainability Leadership in Appliances: A Strategic Discussion

Jan 2024

Industry stakeholders are increasingly debating between sustainability and technology leadership strategies in the appliances market. As margins continue to shrink, leadership in either category is critical to maintain continued competitiveness. In…

USD 1,325
Country Report

Small Cooking Appliances in the Czech Republic

Dec 2023

Retail volume and value sales of small cooking appliances declined in 2023. As in other categories of consumer appliances, the COVID-19 pandemic drove forward purchases of small cooking appliances impacted by periods of home seclusion. Moving into…

USD 1,195
Country Report

Small Cooking Appliances in Romania

Jan 2024

Small cooking appliances are benefitting from the factors which are also stimulating sales in food preparation appliances. Consumers are placing a key focus on healthy diets and lifestyles, thus seek kitchen appliances which help them in this area.…

USD 1,195
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