Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Difficult macroeconomic conditions and a high level of sales in the previous year mostly resulted in retail volume decline in 2023. Sales of wearable electronics are closely linked to the sale of smartphones, which did not perform well either.…
Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…
Smart wearables are seeing continuous, strong growth in 2023. The growing focus on health and wellness is a significant driver for smart wearables in Poland. Consumers are increasingly interested in monitoring their physical activity, heart rate,…
Activity watches (analogue) were increasingly popular and recorded the highest volume growth in 2023 as these products are readily available and consumers prefer them to other activity bands without displays and traditional watches as they offer…
Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…