Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Volume sales of computers were impacted by several negative factors in 2023, including high maturity. Also, the surge in volume sales during the pandemic as people hurriedly tried to set up home offices meant that computers bought during that period…
Decline in volume sales terms was seen across the board in computers and peripherals in 2023. Consumers’ financial difficulties and low confidence due to the weak economic situation it the country and rising cost of living meant they delayed…
Sales of computers continue to decline in retail volume terms in 2023. This is partly down to the uncertain political and economic context, but also due to the strong performance seen during the pandemic. Tablets is seeing the strongest decline.…
Monitors saw volume sales dip slightly in 2023 with business upgrades the main category growth driver. Overall, volume sales of monitors remain well above pre-pandemic levels following the strong growth in 2020 and 2021 as lockdowns encouraged sales…
High inflation affected volume sales of consumer electronics in Hungary in 2023. While strong value growth was recorded, overall volume sales were flat, with a weaker performance in the first half of the year. Strong demand for consumer electronics…
Poland’s economy experienced both challenges and opportunities amidst a backdrop of various current affairs. The country faced ongoing effects of the COVID-19 pandemic, which continued to impact economic activity and create uncertainty. The…
After a strong performance in 2020 and 2021, sales of consumer electronics moved into negative territory in 2022 in retail volume terms, mainly as a result of the impact of double-digit inflation on unit prices, the economy and cost of living. Sales…
The overwhelming optimism brought forth by end of the COVID-19 pandemic has been quickly hampered by a period of high inflation, rising energy costs and the war in Ukraine. Amid this climate, consumer electronics is witnessing a sizeable contraction…
Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…
Headphones registered further growth in Poland in 2023, mainly driven by new product development in terms of technology. Active noise cancellation (ANC) is particularly demanded when working from home or in an open office. Quality of sound is another…