Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…
With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…
For the second year in a row, sales of smartphones are declining in retail volume terms in 2023. This is partly due to the fact that the category is reaching maturity. In the current economic context, Romanians are postponing large, non-essential…
In 2022, the Romanian car market increased by 7% in volume terms, but this was mostly due to purchases of new vehicles, with sales of second-hand cars falling by 20%. This had a negative effect on the performance of in-car entertainment, which…
Imaging devices has continued to record a steep decline in retail volume terms in 2023. Romanians increasingly regard these products as redundant in the era of high-performance smartphones. Furthermore, high inflation and economic pressures have led…
Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…
Sales of home audio and cinema continue to decline in 2023, continuing the pattern seen over the review period. This decline has accelerated in 2022/2023 in part due to the rising mobility of Romanians. During the pandemic some products such as home…