Eastern Europe

Volume sales of digital cameras continues to fall in 2023, as competition from smartphones devastates this category. Smartphones have been a threat to this category for years, as their devices offer high-quality images and recording with increased…

Imaging devices has continued to record a steep decline in retail volume terms in 2023. Romanians increasingly regard these products as redundant in the era of high-performance smartphones. Furthermore, high inflation and economic pressures have led…

Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…

Volume sales of imaging devices again fell by a fifth in 2023 and value sales also registered decline. Continuing advances in smartphones’ cameras are leading to continual decline in imaging devices, to the extent that some smartphones can meet the…

The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…

Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…

The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…

Televisions recorded slight volume growth in 2023, with OLED TVs seeing strong double-digit growth as consumers looked to upgrade their older televisions with screens offering high picture and sound quality, which are light and have more…

Already facing long-term decline, home audio and cinema is facing weaker demand for specific audio devices in 2023, as music consumption continues to shift to smartphones and wireless speakers. The shift back to outdoor and out of home entertainment…

Sales of home audio and cinema continue to decline in 2023, continuing the pattern seen over the review period. This decline has accelerated in 2022/2023 in part due to the rising mobility of Romanians. During the pandemic some products such as home…

High inflation and the unfavourable economic conditions in Poland impacted purchases of home audio and cinema in Poland in 2023. With the high cost of living, consumers focused on saving and keeping their spending, especially on high-end products…

Home audio and cinema recorded strong volume decline in 2023 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior…

Retail volume sales of headphones have decelerated over the review period, with growth slowing substantially in 2023. Demand for headphones is closely connected to that of smartphones, which suffered a decline in 2023 as consumers put off new phone…

Consumers are increasingly consuming entertainment through their mobile devices in Romania, including when outside home and on the move with this making a positive contribution to the growth and development of headphones. Furthermore, rising mobility…

Headphones registered further growth in Poland in 2023, mainly driven by new product development in terms of technology. Active noise cancellation (ANC) is particularly demanded when working from home or in an open office. Quality of sound is another…

Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…