Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Street Stalls/Kiosks in Ukraine

Feb 2024

Street stalls/kiosks has historically been a particularly strong consumer foodservice channel in Ukraine, with it being the largest channel in terms of number of transactions prior to the pandemic. Since 2020 the channel has been under significant…

USD 1,195
Country Report

Street Stalls/Kiosks in Poland

Feb 2024

Street stalls/kiosks was among the better performing areas of Poland’s foodservice market in 2023, in part because comparatively low prices ensured it was somewhat less exposed to the cost-of-living crisis. Given the importance of on-the-go…

USD 1,195
Country Report

Self-Service Cafeterias in Ukraine

Feb 2024

Self-service cafeterias in Ukraine continues to be a highly fragmented category, mostly consisting of no-frills establishments serving lunchtime offerings. Most of these establishments are fairly traditional with less reliance on technology than…

USD 1,195
Country Report

Self-Service Cafeterias in Poland

Feb 2024

Self-service cafeterias was one of the strongest performers among the main foodservice categories in Poland in terms of growth in transactions and current value sales in 2023. Like limited-service restaurants, it weathered the cost-of-living crisis…

USD 1,195
Country Report

Limited-Service Restaurants in Ukraine

Feb 2024

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

USD 1,195
Country Report

Limited-Service Restaurants in Poland

Feb 2024

Limited-service restaurants in Poland saw growth in transactions and current value sales slow in 2023 as stubbornly high inflation continued to drive up menu prices and make consumers more cautious in their spending habits. However, the downturn was…

USD 1,195
Country Report

Full-Service Restaurants in Ukraine

Feb 2024

Full-service restaurants saw a partial recovery in 2023 but sales remained well below 2021 levels as many operators continued to struggle due the difficult conditions in Ukraine since Russia’s invasion. Their higher menu prices compared to…

USD 1,195
Country Report

Full-Service Restaurants in Poland

Feb 2024

While full-service restaurants in Poland continued to post growth in current value sales in 2023, this was primarily due to price hikes imposed to offset rising costs amidst stubbornly high inflation. Transactions declined slightly as falling…

USD 1,195
Country Report

Consumer Foodservice in Ukraine

Feb 2024

Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…

USD 2,450
Country Report

Consumer Foodservice in Poland

Feb 2024

Consumer foodservice in Poland saw growth in total transactions and current value sales slow dramatically in 2023. This was partly due to the normalisation of consumption habits following the market’s rapid rebound from the negative impact of the…

USD 2,450
Country Report

Consumer Foodservice By Location in Ukraine

Feb 2024

Consumer foodservice through all locations suffered heavy losses in 2022 following Russia’s invasion. More specifically, consumer foodservice through lodging and leisure locations witnessed heavy losses in 2022 due to several factors including the…

USD 1,195
Country Report

Consumer Foodservice By Location in Poland

Feb 2024

Consumer foodservice through retail was by far the most dynamic performer in terms of growth in outlet numbers in Poland in 2023. This was mainly due to the rapid development of counters offering hot and cold food and beverages in grocery stores…

USD 1,195
Country Report

Cafés/Bars in Ukraine

Feb 2024

Within cafés/bars, bars/pubs experienced a rebound in activity levels in 2023 due in part to the shortening of curfews in most of Ukraine’s regions. Curfews were enforced all around Ukraine in response to Russia’s invasion, but their duration was…

USD 1,195
Country Report

Cafés/Bars in Poland

Feb 2024

Specialist coffee and tea shops and cafés were the strongest performers within cafés/bars in Poland in current value growth terms in 2023. While both saw trade slow sharply as the cost-of-living crisis made consumers inclined to rein in discretionary…

USD 1,195
Country Report

Street Stalls/Kiosks in the Czech Republic

Feb 2024

Though not immune from the cost-of-living crisis, street stalls/kiosks was among the categories that profited most in 2023 as rising prices and falling disposable incomes made Czech consumers more inclined to favour cheaper foodservice options. It…

USD 1,195
Country Report

Street Stalls/Kiosks in Slovakia

Feb 2024

With inflation continuing to be high in 2023, street foods/kiosks were a popular choice, as such offerings tends to be more economical than other foodservice options. Street stall operators do not have the same expenses in terms of rent etc and…

USD 1,195
Country Report

Street Stalls/Kiosks in Romania

Feb 2024

The value sales increase for street stalls/kiosks was the consequence of increased mobility, following the lifting of COVID-19 restrictions in 2022. Players benefited from high footfall, with street stalls/kiosks being a popular option for purchasing…

USD 1,195
Country Report

Street Stalls/Kiosks in Hungary

Feb 2024

Street stalls/kiosks run by entrepreneurs and small businesses were among the most vulnerable players within consumer foodservice in 2023. The sales performance of street stalls/kiosks is highly dependent on changing traffic patterns, the weather and…

USD 1,195
Country Report

Street Stalls/Kiosks in Bulgaria

Feb 2024

In 2023, street stalls/kiosks continue to rebound from the steep sales declines seen at the peak of the COVID-19 pandemic. Strong double-digit value growth is further supported by rising unit prices and the impact of inflation. The market has already…

USD 1,195
Country Report

Self-Service Cafeterias in the Czech Republic

Feb 2024

Because self-service cafeterias have a comparatively affordable positioning and are perceived to offer good value for money, this category was not as negatively affected by the cost-of-living crisis as some other areas of the Czech foodservice market…

USD 1,195
Country Report

Self-Service Cafeterias in Slovakia

Feb 2024

On the one hand, self-service cafeterias benefited from their competitive prices in 2023, with consumers being highly price sensitive consumers in face of continuing high inflation. As daily menu prices increased in restaurants, some consumers…

USD 1,195
Country Report

Self-Service Cafeterias in Romania

Feb 2024

The dynamics of self-service cafeterias in 2023 were impacted by the lifting of COVID-19 restriction in 2022, with consumers returning to office work. As such, office employees were the main customers of self-service cafeterias, which offer cooked…

USD 1,195
Country Report

Self-Service Cafeterias in Hungary

Feb 2024

Self-service cafeterias made price adjustments of between 20-30% during 2023, as soaring inflation pushed up the costs of vital ingredients, such as meat and pasta. Simultaneously, heightened labour and energy costs further contributed to this…

USD 1,195
Country Report

Self-Service Cafeterias in Bulgaria

Feb 2024

Boosted by significant price hikes and the inflation, self-service cafeterias is achieving very strong value growth as consumer demand continues to recover following the COVID-19 pandemic. As no further pandemic-related restrictions have been…

USD 1,195
Country Report

Limited-Service Restaurants in the Czech Republic

Feb 2024

Current value and transaction growth rates for limited-service restaurants in the Czech Republic in 2023 were down substantially on the previous two years. This was partly due to the stabilisation of consumption patterns following a post-pandemic…

USD 1,195
Country Report

Limited-Service Restaurants in Slovakia

Feb 2024

While inflation remained high in 2023, government measures aimed at protecting the hospitality sector benefitted limited-service restaurants. In particular, the reduced 10% VAT rate (from a previous 20%), which was introduced during the pandemic, was…

USD 1,195
Country Report

Limited-Service Restaurants in Romania

Feb 2024

The positive performance of limited-service restaurants in 2023 was aided by the lifting of COVID-19 restrictions in March 2022, allowing limited-service restaurants to appeal through the convenience they provide. In addition, the high cost of living…

USD 1,195
Country Report

Limited-Service Restaurants in Hungary

Feb 2024

Soaring inflation pushed menu prices in limited-service restaurants to new highs in 2023, although operators are always careful when considering price adjustments, especially for their signature meals. Core target audiences, such as students and…

USD 1,195
Country Report

Limited-Service Restaurants in Bulgaria

Feb 2024

With no pandemic-related movement and travel restrictions mandated by the government, foodservice continues to recover in 2023. Limited-services restaurants, in particular, are recording strong value growth as a result of strong and renewed consumer…

USD 1,195
Country Report

Full-Service Restaurants in the Czech Republic

Feb 2024

In keeping with the trend evident across the wider Czech foodservice market, full-service restaurants experienced a dramatic slowdown in current value sales and transactions in 2023 as soaring inflation continued to place upward pressure on menu…

USD 1,195
Country Report

Full-Service Restaurants in Slovakia

Feb 2024

In spite of continuing high inflation, full service restaurants registered double-digit constant value growth. The announcement that the reduced 10% VAT rate, which was introduced during the pandemic, was going to be permanent, boosted the sector.…

USD 1,195
Country Report

Full-Service Restaurants in Romania

Feb 2024

The results of full-service restaurants in 2023 were impacted by the lifting of COVID-19 restrictions in 2022, leading to a rise in eating out and consumers returning to the foodservice experience. However, high inflation continued to impact results,…

USD 1,195
Country Report

Full-Service Restaurants in Hungary

Feb 2024

Operational and raw material costs have soared in 2022-2023, pushing up the average price of meals prepared in full-service restaurants. The escalation in menu prices has often surpassed 30% in contrast to recent years. This price differential seen…

USD 1,195
Country Report

Full-Service Restaurants in Bulgaria

Feb 2024

In 2023, full-service restaurants continue to recover from the devastating losses registered during the COVID-19 pandemic; however, the strong double-digit value growth is largely the result of rising unit prices and inflation. For a growing number…

USD 1,195
Country Report

Consumer Foodservice in the Czech Republic

Feb 2024

Consumer foodservice in the Czech Republic saw growth in total current value sales and transactions slow sharply in 2023. This was partly explained the normalisation of demand following the impressive rebound that accompanied the easing of the…

USD 2,450
Country Report

Consumer Foodservice in Slovakia

Feb 2024

While inflation remained high in 2023, government measures aimed at protecting the hospitality sector benefitted consumer foodservice. In particular, the reduced 10% VAT rate (from a previous 20%), which was introduced during the pandemic, was made…

USD 2,450
Country Report

Consumer Foodservice in Romania

Feb 2024

The positive performance of consumer foodservice in 2023 was driven by the lifting of COVID-19 restrictions in March 2022. However, high inflation was seen from the last quarter of 2022, coinciding with rising consumption of heat, gas and electricity…

USD 2,450
Country Report

Consumer Foodservice in Hungary

Feb 2024

The high rate of inflation remained a topic of great concern to consumers and business owners in 2023, with Hungary recording one of the highest rates seen in the EU. Consumer foodservice outlets have been challenged with managing higher expenses for…

USD 2,450
Country Report

Consumer Foodservice in Bulgaria

Feb 2024

Most consumer foodservice categories in Bulgaria have either recovered or are nearing full recovery in 2023. With no movement or travel restrictions, despite new COVID-19 variants, the market could continue to develop uninterrupted in the year. The…

USD 2,450
Country Report

Consumer Foodservice By Location in the Czech Republic

Feb 2024

The Czech foodservice market saw growing numbers of operators in standalone locations downsize to smaller outlets in 2023. Most visible among independents, this trend was partly explained by the desire to reduce overheads and maintain or improve…

USD 1,195
Country Report

Consumer Foodservice By Location in Slovakia

Feb 2024

Retail locations registered the highest value growth, as retail locations continue to be sought after locations, due to their high footfall. Also, in 2023, the Eurovea shopping centre in Bratislava expanded its food hall and it is now the largest…

USD 1,195
Country Report

Consumer Foodservice By Location in Romania

Feb 2024

Consumer foodservice through stand-alone saw a double-digit value sales increase in 2023. The domination of stand-alone is the strong, long tradition of opening stand-alone locations in the country. The scarcity of large retail malls, leisure areas,…

USD 1,195
Country Report

Consumer Foodservice By Location in Hungary

Feb 2024

The year 2023 marked the first complete year without any significant COVID-19 restrictions or social constraints. Locals compensated for the long absence of social gatherings, entertainment and events by spending more time outside of the house. This…

USD 1,195
Country Report

Consumer Foodservice By Location in Bulgaria

Feb 2024

Driven by rising unit prices and strong inflationary pressure, consumer foodservice continued to record double-digit value growth in 2023. The performance varied depending on the location; however, all categories managed to grow at a similar rate and…

USD 1,195
Country Report

Cafés/Bars in the Czech Republic

Feb 2024

Bars/pubs in the Czech Republic saw growth in transactions and current value sales slow sharply in 2023 as inflationary pressures continued to drive up alcoholic drinks prices and weaken purchasing power among consumers. Because it is much cheaper to…

USD 1,195
Country Report

Cafés/Bars in Slovakia

Feb 2024

Bars/pubs registered very healthy double-digit constant value growth in 2023, in spite of high inflation. There were also a significant number of openings. The introduction of a permanent reduced 10% VAT rate bolstered the sector. That being said,…

USD 1,195
Country Report

Cafés/Bars in Romania

Feb 2024

The total elimination of COVID-19 restrictions in 2022 continued to impact results in 2023, with socialising driving visits to bars and cafés. However, inflation remained high in 2023, and while sales increased, there were reduced growth rates for…

USD 1,195
Country Report

Cafés/Bars in Hungary

Feb 2024

At the start of 2023, operators of cafés/bars were in an upbeat mood as 2022 had delivered relatively good results despite soaring energy prices and costs. The prolonged high levels of inflation and diminishing consumer purchasing power proved…

USD 1,195
Country Report

Cafés/Bars in Bulgaria

Feb 2024

In 2023, cafés/bars continue to recover from the significant declines recorded in the channel at the peak of the COVID-19 pandemic during 2020, recording strong double-digit value growth in the year. Growth can be attributed to the growing interest…

USD 1,195
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
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