Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…
Polish consumers are increasingly suffering from diagnosed vision problems, particularly myopia. This can be largely attributed to lifestyle issues, in particular, the extended number of hours spent in front of computer screens. This trend was…
With high inflation continuing to drive up unit prices and weaken purchasing power among Hungarians, eye care is set to see total volume sales contract for a second consecutive year in 2023. However, the rate of decline should be slower than that…
The maturity of the market in Bulgaria implies that most potential customers are already using or have easy access to eye care products, reaching a saturation point in terms of penetration. This situation can lead to intensified competition among…
Digestive remedies received a fillip in 2022 as international travel continued to return to pre-Coronavirus (COVID-19) pandemic levels. Despite the high inflation rate in the country and globally, Czech consumers and their counterparts in other…
Constipation remains a prevalent issue among Slovenian consumers, leading them to increasingly find natural methods of alleviating symptoms. These methods include adopting healthier and more balanced eating habits, engaging in regular physical…
The return of international travel to pre-Coronavirus (COVID-19) pandemic levels and the resumption of hectic lifestyles boost the demand for digestive remedies. More and more consumers are keen to resume their pre-pandemic travel norms, regardless…
According to research, 36% of Serbian citizens admit that they do not care enough about their diets, and this causes digestive problems, with 43% complaining of indigestion, heartburn, and other digestive problems. Indigestion and heartburn are the…
An increasing number of Romanian consumers are suffering from digestive issues due to eating unhealthy food, certain foods such as saturated fats, or larger amounts than usual servings. The return to hectic lifestyles has also involved an increase in…
The return of consumers to their busy pre-pandemic lifestyles, together with their inherent stresses, led to a rising incidence of digestive problems in 2023. Busier workers had less time to maintain good dietary habits, with meals frequently…