Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The sports nutrition category is expected to see continued dynamic growth in 2023. As Serbians have returned to pre-pandemic lifestyles, they have spent more time outdoors and in gyms. Moreover, the experience of the COVID-19 crisis boosted consumer…
Within the sports nutrition market in Romania, protein/energy bars remains the largest category. Indeed, its strength is being reinforced by the increasing trend for physical activity amongst urban consumers, many of whom are more exposed to…
Sports nutrition continued its upward trajectory in 2023, with every type of product seeing enhanced growth in retail volume terms. With the COVID-19 crisis having largely abated, consumers began to pay more attention to their health and wellbeing,…
Sports nutrition is an extremely popular category in 2023, especially sports protein powder and non-protein products. These products are equally used by professional body builders and those who exercise regularly and want to build muscle. As a…
Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…
The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…
Sports nutrition has remained one of the best performing areas of Hungary’s consumer health market in 2023, with strong double-digit growth in total current value sales projected and all categories poised to register impressive results in volume…
Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…
In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…
Sports nutrition is performing exceptionally well as the gym culture in Croatia is gaining momentum. Despite limited budgets and low income levels in the country, going to the gym and partaking in other sporting activities are becoming an integral…