Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
The cost of smoking increased substantially in the Czech Republic in 2022, compared to 2021. Alongside rising costs of tobacco products and health concerns, more people are looking to quit the habit. As a result, smoking prevalence among the adult…
Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…
A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…
According to Euromonitor statistics, around 30% of the Polish population smoke tobacco, with a higher proportion of smokers found amongst men. While this represents a significant improvement compared to figures from the 1990s, mortality from diseases…
In keeping with the trend witnessed throughout the review period, total volume sales of NRT smoking cessation aids have continued to contract in 2023, with all categories set to post negative results in this respect. This is partly explained by the…
The pervasive smoking habits in Bulgaria exert a considerable negative effect on the sales of NRT smoking cessation aids. Bulgaria has one of the highest smoking rates in the European Union, with a significant portion of the population addicted to…
Having derived benefits from the search for products offering immunity and general health benefits in the wake of the Coronavirus (COVID-19) pandemic, dietary supplements, as a whole, including herbal/traditional offerings, are seeing a slowdown in…